Canadian Journalism Foundation

Marketing

• Plan and execute social media-led campaigns from concept through measurement
• Support partner and product-led launches with coordinated social, influencer, and paid promotion
• Assist with integrated marketing campaigns across digital, social, paid, influencer, and events
• Coordinate with the growth marketing contractor so paid campaigns support key launches and campaigns
• Explore, evaluate, and manage the brand's presence on emerging social platforms
• Run social listening and bring community and customer feedback to Product and other teams
• Own daily social management and content creation across Walrus channels
• Build and scale the Walrus YouTube channel, including content roadmaps, uploads, and optimization
• Maintain content schedules and write and edit channel-specific social copy
• Own channel-level voice guidelines across LinkedIn, X, YouTube, and other channels
• Partner with Content and Community teams to create human-centered use-case content
• Organize and execute Walrus-hosted X Spaces
• Amplify executive communications and advise on leadership social presence
• Build and run a B2B influencer program, including paid partnerships, contracts, budget, and agency management
• Coordinate influencer content for campaigns, launches, and events and measure impact
• Support event execution and own brand presence, merch, guerrilla marketing, and influencer activations
• Own digital and social activation around events
• Own select partner marketing campaigns from planning through reporting
• Support co-marketing, joint announcements, customer stories, and case studies
• Run partner campaigns across owned channels including social, YouTube, and X Spaces
• Help set growth marketing strategy and coordinate with the growth marketing contractor
• Review paid performance against pipeline, lead, and developer signup targets
• Ensure messaging and brand cohesion across paid campaigns
• Manage marketing projects, schedules, editorial calendars, and delivery tracking
• Build and share AI workflows and tools for content production and campaign execution
• Collaborate with Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Comms teams

Explore Integrated Marketing Lead at Canadian Journalism Foundation. Review requirements and application details.

Open roles

Integrated Marketing Lead