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Canals

Business Development Representative

Canals

. Prospect into industrial wholesale distributors and research accounts to understand their order-taking and invoice-processing workflows .

Posted 11/6/2026full-timeLehi • Utah • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong outbound sales capabilities through effective prospecting, cold calling, and relationship-building within the distribution industry. Ability to learn quickly and adapt messaging strategies based on market feedback and account-specific needs.

Highest-signal resume keywords
Outbound Sales ExperienceCold Calling SkillsAccount ProspectingHubSpot FamiliarityPersistence and Follow-Up

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
Creativity in MessagingReceptiveness to FeedbackStrong Communication Skills
Tools & Technologies
HubSpot
Industry Keywords
Distribution IndustryWholesale DistributorsInvoice ProcessingSales PipelineTrade Shows

Tech Stack

Tools & technologies
ERP

About the role

Key responsibilities & impact
  • Prospect into industrial wholesale distributors and research accounts to understand their order-taking and invoice-processing workflows
  • Conduct high-volume outbound outreach by phone, email, and LinkedIn
  • Book qualified meetings for Account Executives and provide detailed handoff context
  • Conduct pre-event outreach, start conversations at trade shows, and follow up afterward
  • Learn the distribution industry, Canals' product, distributor ERP usage, inside-sales workflows, and invoice matching
  • Document successful approaches, messaging, qualification methods, and AE handoff practices for future BDRs
  • Share market feedback with marketing and product teams
  • Work directly with the BDR team lead and partner with Account Executives to create sales pipeline

Requirements

What you’ll need
  • Strong persistence and ability to follow up after silence or rejection
  • Willingness to make cold calls, approach strangers at trade shows, and ask probing questions
  • Receptive to direct feedback and able to apply it to improve performance
  • Creativity in developing account-entry strategies, messaging, and call reasons
  • Ability to learn quickly, understand unfamiliar businesses, and explain complex concepts simply
  • Prior SDR/BDR experience is a plus, not required
  • Background in distribution, construction, the trades, or manufacturing is a plus, not required
  • Familiarity with HubSpot is a plus, not required
  • Competitive athletics, supply-house counter work, business ownership, demanding service work, or other persistence-intensive experience welcomed
  • No specific educational credential stated

Benefits

Comp & perks
  • Remote-first, flexible, and distributed across North and South America
  • Opportunities for meaningful impact on the trajectory of a rapidly growing company
  • Investment in hiring and development
  • Collaboration with ambitious, thoughtful teammates
  • Ownership, transparency, and continuous improvement culture