Product Marketing Lead

Canals

. Build Canals' product marketing function from the ground up .

Posted 11/6/2026full-timeRemote • United States, CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing, including establishing messaging and positioning, leading product launches, and collaborating with cross-functional teams. Proven ability to develop marketing materials and track product adoption based on market insights.

Highest-signal resume keywords

Product Marketing ExperienceCross-Functional CollaborationMarket Research and AnalysisMessaging and Positioning DevelopmentProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MessagingGo-To-Market StrategyMarket ResearchMarketing Materials DevelopmentCompetitive IntelligenceAdoption TrackingSales Asset CreationCustomer Communication ManagementPersona DevelopmentFeature Launch Management

Soft Skills

Excellent Communication SkillsSelf-MotivatedProactiveAdaptabilityCollaboration

Industry Keywords

Startup EnvironmentProduct AdoptionCross-SellCustomer SuccessSales Enablement

About the role

Key responsibilities & impact

Build Canals' product marketing function from the ground up
Establish product messaging and positioning
Lead product and feature launches from market research through go-to-market strategy and execution
Plan and manage launch audiences, tactics, and timelines
Develop messaging and positioning using primary and secondary research
Train and enable go-to-market teams on new products and features
Develop marketing materials such as one-pagers and website pages
Manage customer communications through marketing channels including email
Coordinate cross-functional teams to execute launch tactics
Create and maintain personas, product messaging, and positioning based on market insights
Translate messaging and positioning into marketing and sales assets including slide decks, campaign ads, and thought leadership
Capture and organize competitive intelligence for Sales and Marketing
Track and measure adoption and effectiveness
Influence the product roadmap based on market feedback
Serve as a go-to resource for product features and functionality
Collaborate with Engineering, Sales, Customer Success, Product, and Marketing teams
Drive product adoption and cross-sell

Requirements

What you’ll need

5+ years experience in Product Marketing
Excellent written and verbal communication skills
Ability to distill complex concepts into digestible, relatable, and easy-to-understand writing
Strong cross-functional collaboration skills with Product, Sales, Customer Success, Support, and other teams
Self-motivated and proactive; able to get things done without hand-holding
Comfortable juggling multiple projects and shifting timelines
Experience in a startup or fast-paced environment is a plus
Must be legally authorized to work in the United States or Canada
Must not require company sponsorship for a visa or work permit to work in the location

Benefits

Comp & perks

Remote-first, flexible work environment
Professional development and investment in employee development
Opportunity to grow and lead a team of Product Marketing Managers
Opportunity to have meaningful impact on company trajectory
Work alongside distributed teammates across North and South America
Equal opportunity employment