Product Marketing Manager

Canary Technologies

. Develop and maintain product-level messaging and positioning .

Posted 9/17/2026full-timeNew York City • California • United StatesMid-LevelSenior💰 $140,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within a B2B SaaS environment, focusing on developing messaging, positioning, and go-to-market strategies while leveraging data to optimize marketing initiatives. Strong ability to craft compelling sales and marketing assets that resonate with diverse audiences.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS EnvironmentData-Driven InsightsCross-Functional CollaborationVisual Storytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MessagingMarket PositioningSales Asset DevelopmentGo-To-Market StrategyData AnalysisCampaign MeasurementProduct LaunchContent Creation

Soft Skills

Strong CommunicationInfluencing Without AuthorityWriting Skills

Industry Keywords

B2BSaaSHospitalityTravel TechAI Products

About the role

Key responsibilities & impact

Develop and maintain product-level messaging and positioning
Translate Canary products into persona-specific language for SMB, mid-market, and enterprise audiences
Build sales and marketing assets for each stage of the marketing funnel
Gather feedback from Sales and Customer Support to improve customer and prospect communications
Craft presentations, sales decks, and webinars with growth, partner, and content marketers
Maintain understanding of the competitive landscape and competitor positioning
Measure go-to-market initiatives, marketing campaigns, and product adoption using data
Report key metrics and provide actionable optimization insights
Own product areas and strategic go-to-market initiatives end to end
Collaborate with Sales, Product, Marketing, and Customer Support teams

Requirements

What you’ll need

5+ years of product marketing experience in a B2B SaaS environment
Strong internal and external communication skills
Strong writing and visual storytelling skills
Ability to communicate complex topics simply and digestibly
Comfort working with data and deriving actionable insights
Experience bringing new products to market
High quality bar for external assets; ability to produce ship-ready work
Strong cross-functional instincts and ability to influence without direct authority
Preferred: management consulting experience
Preferred: hospitality and/or travel tech experience
Preferred: multi-product, platform, and AI products experience

Benefits

Comp & perks

Unlimited PTO
Standard holidays and monthly company-wide Canary Days
Birthday holiday
Travel stipend for office exchanges at SF, NY, or Dallas hubs
Credit toward stays at Canary hotels
Minimum 30% discount at select partner hotels globally
Monthly Self Improvement Club budget
Professional development learning stipend
Referral program cash bonus for successful hires
Stock option grant, subject to board approval
Performance-based bonus paid monthly