Senior Product Marketing Manager

Canary Technologies

. Define go-to-market strategy for new products and coordinate cross-functionally to execute launches .

Posted 9/17/2026full-timeNew York City • California • United StatesSenior💰 $165,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining go-to-market strategies and executing product launches in a B2B SaaS environment, with a strong focus on pricing strategy, competitive positioning, and cross-functional collaboration to drive revenue outcomes.

Highest-signal resume keywords

Product Marketing ExperiencePricing Strategy DevelopmentAnalytical Ability with Pricing ModelsExternal Storytelling PortfolioExperience in Hospitality Tech

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyPricing ModelsCompetitive PositioningSales Performance AnalysisProduct PositioningMarket ResearchPipeline GenerationDeal VelocityRevenue OutcomesMessaging Frameworks

Soft Skills

High AgencyAbility to Navigate AmbiguityStrong Communication

Certifications & Qualifications

MBA

Industry Keywords

B2B SaaSAI EnvironmentHospitality TechTravelVertical SaaS

About the role

Key responsibilities & impact

Define go-to-market strategy for new products and coordinate cross-functionally to execute launches
Own pipeline generation, conversations, deal velocity, and revenue outcomes for new product launches
Lead pricing strategy and packaging architecture for assigned product areas
Partner with Product Marketing leadership, Product Managers, and Sales to translate business goals and buyer behavior into pricing structures
Develop positioning frameworks for Canary’s products and competitive landscape
Maintain messaging quality across marketing and sales activities
Own external product narratives, including executive keynote narratives, analyst briefings, and launch messaging
Analyze sales and product data to generate insights and action plans to improve sales performance
Identify customer metrics and proliferate success stories through campaigns with Growth and Content Marketing
Work across product, sales, finance, customer success, and executive leadership to align strategy and execute plans
Generate customer insights that improve conversions, shape product strategy, and inspire content and asset development
Own product areas and strategic go-to-market initiatives end to end
Build messaging frameworks, one-pagers, competitive positioning briefs, sales leave-behinds, webinars, and presentations

Requirements

What you’ll need

8+ years of product marketing experience in a B2B SaaS and/or AI environment
Experience developing effective and commercially sound pricing and packaging for a multi-product SaaS portfolio
Portfolio of external storytelling, including webinars, executive presentations, launch narratives, or analyst content that drove real outcomes
Strong analytical ability working with pricing models, win/loss data, and market research
High agency and ability to navigate ambiguity
Proven track record in product positioning for complex or technical products sold to non-technical buyers
Experience in hospitality tech, travel, or vertical SaaS is a meaningful differentiator
High quality bar for personal work, product-area assets, and team output
Management consulting or related experience preferred
MBA preferred

Benefits

Comp & perks

Unlimited PTO
Standard holidays plus monthly company-wide Canary Days
Birthday holiday
Travel stipend to visit the team in person at SF, NY, or Dallas hubs
Credit toward stays at Canary hotels
Minimum 30% off the best available rate at select partner hotels globally
Monthly Self Improvement Club budget
Professional development learning stipend
Referral program cash bonus for successful hires
Stock option grant, subject to board approval
Performance-based bonus paid monthly