Associate, Brand Strategy – Cal Lotto

Canvas Worldwide

. Assist in the development and execution of strategic multimedia plans and marketing recommendations .

Posted 10/27/2026full-timeEl Segundo • California • United StatesJuniorMid-Level💰 $48,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong organizational and analytical skills to manage strategic multimedia plans and marketing recommendations effectively. Proficient in data analysis, budget maintenance, and collaborative communication across internal and external stakeholders.

Highest-signal resume keywords

Bachelor's DegreeMicrosoft Office ProficiencyStrong Organizational SkillsAnalytical SkillsExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisBudget MaintenanceMedia PlanningResearch SkillsCampaign ExecutionDocumentation ManagementPresentation SkillsTime ManagementProblem-SolvingAttention to Detail

Soft Skills

Team-OrientedProactiveCuriousWilling to LearnStrong Follow-Through

Tools & Technologies

Microsoft PowerPointMicrosoft ExcelMedia Planning ToolsResearch Tools

Industry Keywords

Multicultural MediaAdvertisingConsumer BehaviorMarketing Strategy

About the role

Key responsibilities & impact

Assist in the development and execution of strategic multimedia plans and marketing recommendations
Contribute across the campaign lifecycle, including research, planning, implementation, and stewardship
Manage assigned Strategy deliverables and follow established processes through completion
Ensure deadlines are met and proactively communicate when timing or priorities may need to shift
Support media flowcharts and deck updates, data pulls and analysis, budget maintenance, approval documentation, and timely media-specific meeting recaps
Represent Canvas Worldwide professionally with clients and across the industry
Build proficiency in tools and data sources used by the Strategy team
Utilize planning tools to generate insights and support recommendations
Validate data and source information, ensuring recommendations have clear rationale before inclusion in client-facing materials
Develop working knowledge of clients’ brands, products, audiences, KPIs, media strategies, and business priorities
Manage Strategy-owned campaign execution after plan approval, including required approvals, tracking numbers, investment specifications, activation forms, and related documentation
Ensure Strategy deliverables and handoffs are complete and accurate before routing to Investment, Activation, Analytics, Finance, partner agencies, or other teams
Maintain accurate campaign budgets and support budget reconciliation and billing readiness
Organize campaign documentation for easy retrieval
Collaborate with internal agency teams, clients, partner agencies, and media partners
Respond to requests and acknowledge communications in a timely manner
Communicate deliverable status and flag risks, missing inputs, or issues affecting timely completion
Participate actively in meetings and communicate relevant decisions and information to the Strategy team

Requirements

What you’ll need

Bachelor’s degree required
Excellent written and verbal communication skills
Strong organizational and analytical skills with a high degree of attention to detail, accuracy, and precision
Excellent time-management skills and ability to manage multiple assignments and competing priorities
Strong follow-through and ability to take assigned work through completion
Demonstrated ability to problem-solve, research answers, and identify when escalation is appropriate
Ability to receive feedback, apply direction, and build increasing independence
Proficiency with Microsoft Office, particularly PowerPoint and Excel, with the ability to learn media planning and research tools
Comfortable working with data, budgets, spreadsheets, presentations, and detailed documentation
Ability to work collaboratively across disciplines and with multiple internal and external stakeholders
Interest in media, advertising, consumer behavior, research, and strategy
Experience with or interest in multicultural media and marketing is a plus
Team-oriented, proactive, curious, and willing to learn

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Pet insurance
Commuter benefits
Disability insurance
Life insurance
401(k) matching
Up to 14 holidays per year
A “Do Good Day”
Unlimited PTO
Employee social and wellness events
DEI Council
Auto purchase rebate program
Monthly wellness allowance
In-office amenities including fresh kombucha and an in-house barista
Continuous training and workshops for career development