Canvas Worldwide

Financial Planning and Analysis

• Support the media buying process for Hyundai, Kia, and Genesis video media plans
• Work with agency strategy teams and network partners to ensure plans deliver against campaign goals
• Manage day-to-day buying activities and negotiate with multimedia partners
• Enter buys into systems and ensure timely execution
• Analyze proposals and manage partner buy negotiations
• Monitor network buys, set schedule deadlines, and resolve billing discrepancies
• Train Associates on buy negotiation and maintenance of media schedules in Prisma and MediaOcean
• Develop knowledge of client goals, guidelines, and strategies
• Evaluate media opportunities and make recommendations
• Perform basic buying functions under manager direction
• Provide administrative and systems support to buying teams
• Apply department tools and research to planning and stewardship of buys
• Set up and maintain required reports
• Deliver and present post-buy reports to Hyundai, Kia, and Genesis clients with manager support

National Video Investment Specialist

Supervisor

• Execute full-funnel measurement aligned to campaign and business objectives
• Establish campaign KPIs and measurement plans with strategy and channel teams
• Analyze campaign performance across media delivery, brand lift, conversion, sales, and MMM outputs
• Support brand lift, sales lift, incrementality, and test-and-learn programs from feasibility through final readout
• Develop and deliver recurring campaign reporting, mid-campaign updates, post-campaign wraps, and ad hoc analyses
• Build concise, client-ready PowerPoint narratives with insights and recommendations
• Connect media performance with brand health, shopper behavior, retail sales, new-to-brand, conversion value, and ROAS
• Maintain reporting calendars, deadlines, review rounds, source files, and final deliverables
• Coordinate with measurement and data partners across feasibility, setup, tagging, surveys, mapping, reporting, and interpretation
• Document inputs, assumptions, methodology, limitations, and decisions
• Validate partner outputs and troubleshoot discrepancies
• Ensure data accuracy across platform exports, media plans, measurement studies, retail files, and dashboards
• Reconcile dashboard results against source platforms and maintain a manual source of truth when needed
• Track data issues through resolution and validate fixes
• Collaborate with strategy, investment, activation, ad operations, retail, creative, and account teams
• Serve as day-to-day analytics contact for internal stakeholders, clients, and measurement partners
• Identify risks, missing inputs, and opportunities before campaign or reporting deadlines
• Create repeatable templates, documentation, and handoff materials

National Video Investment Specialist

Supervisor, Analytics – Digital Media