Specialist, Paid Search – Auto

Canvas Worldwide

. Develop deeper understanding and expertise in traditional and conversational AI search .

Posted 10/27/2026full-timeEl Segundo • California • United StatesJunior💰 $70,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Search Campaign Management, including optimization, performance analysis, and audience research. Proficient in developing keyword strategies and managing budgets while ensuring effective communication and team collaboration.

Highest-signal resume keywords

Paid Search ExperienceSearch Ads 360Campaign OptimizationAnalytical SkillsOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisKeyword DevelopmentMedia Tactics ImplementationData-Driven Decision MakingAd Creative Evaluation

Soft Skills

Detail-OrientedCommunication SkillsProject ManagementTeam ManagementFlexibility

Tools & Technologies

Search Ads 360Ad ProductsPartner Platforms

Industry Keywords

Consumer IntentAudience ResearchCampaign Budget ManagementPerformance ReportingTrends in Advertising

About the role

Key responsibilities & impact

Develop deeper understanding and expertise in traditional and conversational AI search
Assist the larger team in identifying the best approach to capture consumer intent for clients
Plan and implement media tactics
Optimize campaigns
Manage budgets
Analyze performance and make recommendations
Manage day-to-day campaign performance and analysis with junior-level Analysts and Supervisor
Perform audience and behavior research
Develop initial keyword lists and Search copy for client team review and approval
Use data to identify campaign expansion and optimization opportunities
Evaluate creative ads against platform specifications and advise the client-lead creative team on best practices
Traffic, upload, and QA ads, targeting parameters, and landing page URLs
Monitor campaign pacing, spend, traffic abnormalities, and opportunities
Run reports based on client or partner requests
Assist with training more junior team members
Stay current on trends in tools, technology, ad products, and partner platforms
Develop presentation, team management, and partner relationship management skills

Requirements

What you’ll need

Bachelor's Degree preferred
At least one year experience in a PAID Search role
Search Ads 360 experience is a plus
Strong organizational and analytical skills
Extremely detail-oriented
Proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
Proven ability to drive projects from start to finish
Excellent written and verbal communication skills

Benefits

Comp & perks

Generous medical, dental, and vision insurance
Pet insurance
Commuter benefits
Disability and life insurance coverage
401(k) matching
Up to 14 holidays per year
“Do Good Day”
Unlimited PTO
Employee social and wellness events
DEI Council
Auto purchase rebate program
Monthly wellness allowance
In-office amenities including fresh kombucha and an in-house barista
Continuous training and workshops for career development