Specialist, Paid Social Digital Advertising

Canvas Worldwide

. Develop deep understanding and expertise in paid media across Meta, TikTok, Snap, Pinterest, Reddit, YouTube and Search .

Posted 10/30/2026full-timeEl Segundo • California • United StatesJunior💰 $70,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media across various platforms, including Meta, TikTok, and YouTube, while effectively managing campaign performance and providing strategic recommendations based on data analysis. Strong organizational, analytical, and communication skills are essential for collaborating with clients and internal teams.

Highest-signal resume keywords

Paid Social Media ExperienceCampaign Performance AnalysisMicrosoft Office ProficiencyAudience Research and TargetingProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExpertiseCampaign OptimizationData AnalysisCreative Ad EvaluationAudience Parameter Identification

Soft Skills

Excellent Communication SkillsStrong Organizational SkillsDetail-OrientedTime Management SkillsFlexibility in Task Prioritization

Tools & Technologies

Microsoft OfficePowerPointExcelPlanning ToolsSocial Media Platforms

Industry Keywords

MetaTikTokSnapPinterestRedditYouTubeDigital InvestmentProgrammaticLinear TVOTT

About the role

Key responsibilities & impact

Develop deep understanding and expertise in paid media across Meta, TikTok, Snap, Pinterest, Reddit, YouTube and Search
Assist the larger team to execute paid media tactics, optimize campaigns and manage budgets
Work closely with the Director to analyze performance and extrapolate findings for media recommendations shared internally and with clients
Participate in strategic conversations with agency, client and partner teams including Strategy, Digital Investment, Analytics, Programmatic and Linear (TV/OTT)
Manage day-to-day campaign performance and analysis directly with the team's Media Director
Research audiences and their behaviors
Use data and in-campaign trends to identify opportunities to expand or optimize campaigns
Evaluate creative ads for platform specifications and advise the client-lead creative team on best practices
Traffic, upload and QA ads, targeting parameters and landing page URLs
Perform account diagnostic checks and provide daily pacing updates
Review and present findings internally to build ongoing recommendations
Monitor campaigns for pacing, spend, traffic abnormalities and additional opportunities
Stay current on trends in tools, technology, ad products and social media platforms
Assist in developing audience worksheets and organizing strategic campaigns for client review and approval
Identify audience parameters, ad units, KPIs, bid and objective types, budget allocations and other campaign controls based on client goals
Develop email correspondence, PowerPoint/Excel, presentation, client management, team management and partner relationship management skills

Requirements

What you’ll need

Bachelor's Degree Preferred
1+ years of experience working in PAID social media
Hands-on experience with top Social Media platforms
Proven ability to drive projects from start to finish
Excellent written and verbal communication skills
Strong organizational and analytical skills
Excellent time management skills and ability to follow through
Extremely detail-oriented
Strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
High level proficiency and knowledge of Microsoft Office products as well as planning tools

Benefits

Comp & perks

Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage
401(k) matching
Up to 14 holidays per year
A “Do Good Day”
Unlimited PTO
Employee social and wellness events
DEI Council
Auto purchase rebate program
Monthly wellness allowance
In-office amenities including fresh kombucha and an in-house barista
Continuous training and workshops for career development