Supervisor, Analytics – Digital Media

Canvas Worldwide

. Execute full-funnel measurement aligned to campaign and business objectives .

Posted 9/17/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, including full-funnel measurement, campaign performance analysis, and data validation. Proficient in creating client-ready reports and presentations while collaborating effectively across teams to drive insights and recommendations.

Highest-signal resume keywords

Marketing AnalyticsFull-Funnel MeasurementExcel and PowerPoint ProficiencyA/B Testing and Incrementality TestingReporting and Dashboard Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsFull-Funnel MeasurementA/B TestingIncrementality TestingCausal InferenceBrand Lift AnalysisAttribution AnalysisConversion AnalysisSales Lift AnalysisData Validation

Soft Skills

Attention to DetailWritten CommunicationPresentation SkillsProject ManagementCuriosity

Tools & Technologies

Power BITableauSQLExcelPowerPoint

Industry Keywords

CPG ExperienceMedia AnalyticsDigital Media MetricsCampaign KPIsMeasurement Plans

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Execute full-funnel measurement aligned to campaign and business objectives
Establish campaign KPIs and measurement plans with strategy and channel teams
Analyze campaign performance across media delivery, brand lift, conversion, sales, and MMM outputs
Support brand lift, sales lift, incrementality, and test-and-learn programs from feasibility through final readout
Develop and deliver recurring campaign reporting, mid-campaign updates, post-campaign wraps, and ad hoc analyses
Build concise, client-ready PowerPoint narratives with insights and recommendations
Connect media performance with brand health, shopper behavior, retail sales, new-to-brand, conversion value, and ROAS
Maintain reporting calendars, deadlines, review rounds, source files, and final deliverables
Coordinate with measurement and data partners across feasibility, setup, tagging, surveys, mapping, reporting, and interpretation
Document inputs, assumptions, methodology, limitations, and decisions
Validate partner outputs and troubleshoot discrepancies
Ensure data accuracy across platform exports, media plans, measurement studies, retail files, and dashboards
Reconcile dashboard results against source platforms and maintain a manual source of truth when needed
Track data issues through resolution and validate fixes
Collaborate with strategy, investment, activation, ad operations, retail, creative, and account teams
Serve as day-to-day analytics contact for internal stakeholders, clients, and measurement partners
Identify risks, missing inputs, and opportunities before campaign or reporting deadlines
Create repeatable templates, documentation, and handoff materials

Requirements

What you’ll need

Bachelor’s degree in Analytics, Economics, or related field
4–6 years of experience in marketing analytics, media analytics, or a related discipline
Strong Excel and PowerPoint skills, with experience producing client-ready reporting and recommendations
Experience with reporting and dashboards; familiarity with Power BI, Tableau, SQL, or comparable tools
Working knowledge of digital and social media metrics
Comfort with A/B testing, hypothesis testing, p-values, confidence intervals, causal inference, MMM, and incrementality testing
Understanding of brand lift, attribution, conversion or sales lift, and full-funnel measurement
CPG experience is a plus
Strong attention to detail, written communication, presentation, and project-management skills
Strong initiative, curiosity, and ability to stay organized across multiple concurrent deadlines
Ability to work independently, identify ambiguity, and drive cross-functional follow-through

Benefits

Comp & perks

Generous medical, dental, and vision benefits
Pet insurance
Commuter benefits
Disability and life insurance coverage
401(k) matching
Up to 14 holidays per year
“Do Good Day”
Unlimited PTO
Employee social and wellness events
DEI Council
Auto purchase rebate program
Monthly wellness allowance
Continuous training and workshops for career development