VP, Strategy – Audience and Channel Planning

Canvas Worldwide

. Lead integrated planning across teams for Hyundai .

Posted 10/19/2026full-timeEl Segundo • California • United StatesLead💰 $185,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated media strategies that align brand and performance objectives, leveraging audience insights and analytics to drive measurable outcomes. Proven ability to mentor teams and collaborate across various functions to innovate and execute effective media plans.

Highest-signal resume keywords

Integrated Media StrategyAudience Targeting FrameworksData-Driven Channel PlanningLeadership and Team DevelopmentDigital Media Ecosystem Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience Signals TranslationBudget Allocation RecommendationsPerformance MarketingAnalytics-Driven Brand GrowthCross-Channel Media PlanningPlatform InnovationPost-Campaign ReportingIntegrated PartnershipsSignal Driven MarketingConsumer Insight Analysis

Soft Skills

Excellent Communication SkillsRelationship BuildingOrganizational SkillsMentoringCollaboration

Industry Keywords

Digital PlatformsCTVSocial MediaMedia VendorsAudience IntelligenceIntegrated StrategyPerformance AnalyticsClient Media StrategyCultural ContextCustomer Journey Mapping

About the role

Key responsibilities & impact

Lead integrated planning across teams for Hyundai
Act as a primary contact for senior clients
Oversee implementation and execution of integrated, cross-channel media plans
Translate audience systems, identity signals, and platform algorithms into strategic frameworks and narratives
Drive integrated media strategies rooted in consumer insight, cultural context, and digital audience signals
Lead data-driven channel planning and develop client-facing budget allocation recommendations
Map priority audiences across the customer journey to business objectives
Build full-journey audience and channel plans with strategy, analytics, and activation teams
Collaborate across media, creative, strategy, and client teams
Champion experimentation, platform innovation, and evolving data capabilities
Align brand and performance strategies with performance marketing and analytics teams
Serve as senior point of contact for client media strategy and provide thought leadership
Partner with analytics on post-campaign and ongoing reporting, translating results into recommendations
Lead and develop a high-performing team
Mentor cross-functional teams across strategy, investment, analytics, and creative
Build relationships with media vendors, publishers, and technology partners
Ensure ongoing training and development for team members

Requirements

What you’ll need

Proven ability to lead integrated media strategy at a national or global scale
Strong experience partnering with agencies/partners to develop innovative, integrated ideas
Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions
Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth
Excellent written and verbal communication skills
Strong leadership, organizational, and relationship building capabilities
Experience collaborating with performance and analytics teams to connect strategy to audiences to measurable outcomes
Fluency in digital platforms, audience targeting frameworks, and signal driven marketing
10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth
Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required
5+ years managing and developing teams

Benefits

Comp & perks

Highly competitive medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage
401(k) matching
Up to 14 holidays per year
A “Do Good Day”
Unlimited PTO
Employee social and wellness events
DEI Council
Auto purchase rebate program
Monthly wellness allowance
In-office amenities including fresh kombucha and an in-house barista
Continuous training and workshops for career development