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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner and channel marketing, with a strong focus on messaging, campaign execution, and data-driven decision-making. Proficient in building AI workflows and leveraging marketing tools to drive partner engagement and sales outcomes.
Highest-signal resume keywords
Partner MarketingCampaign ExecutionAI Workflow DevelopmentData AnalysisB2B Software Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingMetrics DefinitionSales EnablementPipeline GenerationProduct Launch
Soft Skills
Ownership of OutcomesCollaborationCommunication
Tools & Technologies
SalesforceHubSpotClayGong
Industry Keywords
B2B SoftwareInfrastructureFintechEquipment FinanceBNPLEmbedded Payments
About the role
Key responsibilities & impact- Own Capchase's positioning and messaging across sales, product and partner channels
- Run partner-representative outreach through emails, SPIFF announcements, win stories, enablement assets, and launch kits for new OEMs and VARs
- Take products from idea to launch with posts, social media, and PR that help partner representatives sell
- Run repeatable campaigns targeting prospective OEMs and resellers
- Generate pipeline from partner onsites, SKOs, QBRs, and industry conferences
- Build reusable AI workflows using Claude skills, Clay tables, and automated sequences for sales-team use
- Test new marketing plays inexpensively and scale successful approaches
- Report to the VP of Revenue within the revenue team
- Measure monthly active partner representatives, repeat usage, and time to first funded deal by new partners
Requirements
What you’ll need- 6–10 years in partner, channel or product marketing at a B2B software, infrastructure or fintech company
- Experience writing copy that motivated a partner's sales team to take action
- Experience working through AI agents and ability to demonstrate what you've built
- Comfortable with data, defining metrics before launch and reading results in a dashboard
- Ownership of outcomes rather than merely managing agencies
- Nice to have: experience with equipment finance, BNPL or embedded payments
- Nice to have: experience working with Salesforce, HubSpot, Clay or Gong
Benefits
Comp & perks- Equal opportunity employer
- Diverse team representing over 15 nationalities
- Opportunity to work with AI agents and build reusable AI workflows
- Opportunity to work with a fast-growing embedded financing platform
- Exposure to partner onsites, SKOs, QBRs, and industry conferences
