User Acquisition Manager – PPC

Capital.com

. Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets .

Posted 9/30/2026full-timeRemote • PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads campaigns across multiple markets, with a strong focus on performance metrics such as ROAS and CPA. Proficient in navigating regulatory constraints and localizing strategies to align with market-specific needs.

Highest-signal resume keywords

Google Ads ManagementPPC Campaign OptimizationMobile Attribution KnowledgeAnalytical FluencyRegulated Advertising Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google Ads (Search, PMax, UAC)A/B TestingBudget ManagementPerformance AnalysisCampaign Localization

Soft Skills

CommunicationCollaborationAdaptability

Tools & Technologies

Meta Ads ManagerTikTok Ads ManagerSnapchat Ads Manager

Industry Keywords

FintechRegulated Financial ServicesAPAC Paid MediaANZ Paid MediaIOS ATT/SKAD

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets
Extend into paid social (Meta, TikTok, Snapchat) where capacity and skillset allow
Manage budget pacing and reallocation across markets and channels
Deliver against regional KPI targets: ROAS and CPA per first-time deposit
Run structured A/B tests on creative, bidding strategy, and audience targeting
Monitor iOS attribution limitations (ATT/SKAD), PMax placement-level visibility, and regional regulatory constraints
Localise campaign strategy to market language, competition, regulation, and payment/funding behaviour
Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing
Liaise with Google and relevant social platform account teams
Maintain weekly reporting on spend, revenue, ROAS, and CPA, flagging anomalies

Requirements

What you’ll need

3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience required
Direct, deep platform experience in Google Ads (Search, PMax, UAC)
Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data)
Comfort operating across multiple markets and currencies simultaneously
Analytical fluency to turn performance dashboards into budget or bidding decisions
Willingness to learn the company's compliance doctrine
Fluent written and verbal English
Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement
Prior exposure to APAC or ANZ paid media is a strong plus
Experience working within a regulated advertising environment is a plus
Additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required