Manager, Marketing Strategist

Capital One

. Drive day-to-day execution of Capital One’s Concierge brand initiatives .

Posted 10/22/2026full-timeUnited StatesMid-LevelSenior💰 $138,100 - $189,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and product marketing, with a strong focus on campaign execution, performance analytics, and cross-channel marketing. Proven ability to drive measurable growth through data-driven insights and collaboration with cross-functional teams.

Highest-signal resume keywords

Brand StrategyMarketing Program ExecutionPerformance AnalyticsCross-Channel MarketingCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionPerformance MetricsROI AnalysisMarketing Process ManagementContent Performance TrackingData AnalysisTargeting and Messaging RefinementPerformance Dashboard DevelopmentAd-Hoc Strategic InitiativesMarketing Materials Development

Soft Skills

CollaborationLeadershipCommunicationAutonomyNavigating Ambiguity

Certifications & Qualifications

Bachelor's DegreeMaster's Degree (Preferred)

Industry Keywords

Financial ServicesRegulated IndustryAgency ExperienceClient-Side ExperienceMatrixed Environment

About the role

Key responsibilities & impact

Drive day-to-day execution of Capital One’s Concierge brand initiatives
Translate overarching strategy into high-performing campaigns, channel execution, and measurable growth
Own organizational performance metrics, cross-channel strategy, and paid media analytics
Establish performance benchmarks, track initiative ROI, gather insights, and optimize campaigns
Partner with analytics teams on channel OKRs and distribution strategies
Build performance dashboards and lead monthly content performance and member acquisition reviews
Gather member, industry, demographic, and behavioral insights to refine targeting and messaging
Track, analyze, and report social, digital, and paid media performance
Collaborate with internal teams and partners to define success metrics and report outcomes to leadership
Lead AI content discoverability initiatives to increase brand citation and user acquisition
Develop strategy updates and executive decks for VP-level leadership
Drive high-priority ad-hoc strategic initiatives

Requirements

What you’ll need

Bachelor’s Degree or Military Experience
At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels
At least 5 years of experience in planning, executing and analyzing marketing programs
At least 5 years experience in managing marketing processes, partnering with creative teams and developing marketing materials that drive results
Capital One will not sponsor a new applicant for employment authorization or offer immigration-related support
Preferred: Masters degree in marketing or business
Preferred: 2+ years of experience in marketing for financial services or another highly regulated industry
Preferred: 6+ years of experience driving optimization plans and marketing strategy
Preferred: 6+ years of experience working with cross-functional teams in a matrixed environment, with a track record of working autonomously and navigating ambiguity

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial and other benefits supporting total well-being
Reasonable accommodations for applicants who require them