Marketing Manager – Discover Card Products

Capital One

. Oversee development and execution of integrated, multi-channel marketing campaigns on a national scale across email, site, and in-app messaging .

Posted 9/17/2026full-timeRiverwoods • Illinois • United StatesMid-LevelSenior💰 $138,100 - $173,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated multi-channel marketing campaigns, with a strong focus on customer engagement and optimization strategies. Proficient in synthesizing consumer insights and collaborating with cross-functional teams to drive marketing performance in regulated industries.

Highest-signal resume keywords

Multi-Channel Digital MarketingMarketing Test FrameworksCreative Strategy DevelopmentCross-Functional Team CollaborationFinancial Services Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CampaignsCreative Brief WritingPerformance OptimizationKPI ManagementConsumer Research SynthesisMarketing Strategy DevelopmentTesting PlansEmail MarketingIn-App MessagingSite Messaging

Soft Skills

CommunicationCollaborationProblem-SolvingAutonomyAdaptability

Tools & Technologies

Marketing Technology PlatformsCreative Tools

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree in Marketing or Business (Preferred)

Industry Keywords

Financial ServicesRegulated IndustryConsumer InsightsMarketing TrendsCompetitive Landscape

About the role

Key responsibilities & impact

Oversee development and execution of integrated, multi-channel marketing campaigns on a national scale across email, site, and in-app messaging
Drive customer engagement with credit card offerings and deliver thoughtful communications experiences through always-on creative testing
Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify strategic recommendations
Partner with business analyst teams to understand total business performance and identify opportunities and adjustments to marketing/testing strategies
Translate and communicate business intent in a directive manner for partner teams
Serve as key marketing liaison with business partners, creative teams, legal, compliance, and other cross-functional teams
Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization
Write creative briefs, test documents, test plans, and strategies, driving performance and optimization against KPIs across channels

Requirements

What you’ll need

Bachelor’s Degree or Military Experience
At least 5 years of experience in product marketing or multi-channel digital marketing
At least 5 years of experience developing marketing test frameworks, driving optimization plans and strategy
At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs
At this time, Capital One will not sponsor a new applicant for employment authorization for this position
Masters degree in marketing or business preferred
2+ years of experience in marketing for financial services or another highly regulated industry preferred
6+ years of experience driving optimization plans and creative strategy preferred
6+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity preferred

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial and other benefits supporting total well-being
Reasonable accommodations for applicants who require them
Equal opportunity and non-discrimination commitment
Drug-free workplace