Principal Associate, SEO/GEO Marketing Strategist

Capital One

. Manage digital marketing agency partners, including agendas, action items, leadership communications, scheduling, and logistics .

Posted 10/23/2026full-timeWilmington • Virginia • United StatesMid-Level💰 $109,900 - $137,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing digital marketing strategies, particularly in SEO and organic visibility. Proficient in analyzing performance data and collaborating across teams to optimize content and marketing initiatives.

Highest-signal resume keywords

Digital Marketing ExperienceSEO Strategy DevelopmentGoogle Analytics ProficiencyContent OptimizationAgile Marketing Principles

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SEOKeyword ResearchSite AuditsCrawlability OptimizationSchema MarkupPerformance AnalysisContent Roadmap DevelopmentData AnalysisConversational Query ResearchE-E-A-T Initiatives

Soft Skills

Leadership CommunicationCollaborationProject Management

Tools & Technologies

Google AnalyticsGoogle Search ConsoleG-SuiteGoogle Marketing PlatformAhrefsSEMRushData StudioSTAT

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Digital MarketingOrganic VisibilityAI SearchContent MarketingPerformance Data Analysis

About the role

Key responsibilities & impact

Manage digital marketing agency partners, including agendas, action items, leadership communications, scheduling, and logistics
Develop and execute organic visibility strategies combining SEO and GEO across search engines and AI chat interfaces
Conduct keyword, entity, and conversational query research to inform content roadmaps
Translate technical site audits into actionable briefs for Site Ops and Content teams
Optimize crawlability, indexability, schema markup, and structured data
Drive E-E-A-T initiatives, backlinks, unlinked brand mentions, and authoritative citations
Audit and optimize legacy content for semantic relevance, answer-box capture, and generative AI inclusion
Analyze and report on performance data from Google Analytics, Google Search Console, and enterprise SEO platforms such as Ahrefs
Collaborate with content marketing, PR, product, and UX/UI teams
Monitor search algorithms, AI search rollouts, and LLM behavior; design controlled tests
Manage marketing creative review and governance processes to ensure audit readiness

Requirements

What you’ll need

Bachelor's Degree or military experience
At least 4 years of digital marketing experience
At least 4 years of experience using G-Suite
At least 4 years of experience with Google Analytics and Google Marketing Platform products
Experience in agile marketing principles preferred
5+ years of digital marketing experience preferred
Experience with Google Search Console, Data Studio, STAT, or SEMRushData preferred
Must adhere to Capital One's hybrid policy regarding required on-site presence at the designated office location
Capital One will not sponsor a new applicant for employment authorization or provide immigration-related support

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Reasonable accommodations for applicants with disabilities
Equal opportunity and non-discrimination protections
Drug-free workplace