Principal Marketing Associate

Capital One

. Support travel marketing from brand and creative strategy through in-market execution across multiple channels .

Posted 9/17/2026full-timeNew York City • New York • United StatesJuniorMid-Level💰 $109,900 - $150,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy and integrated marketing campaigns, with a strong focus on cross-functional collaboration and creative project management. Proficient in utilizing problem-solving and communication skills to drive brand affinity and customer engagement across multiple channels.

Highest-signal resume keywords

Brand StrategyIntegrated Marketing CampaignsCreative Project ManagementCross-Functional CollaborationDigital Marketing Channels

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyProduct MarketingMarketing Program AnalysisCreative Process ManagementMulti-Channel MarketingCampaign ExecutionCreative Optimization FrameworksPresentation Development

Soft Skills

Problem-SolvingInfluencing SkillsPrioritizationCommunicationWriting

Tools & Technologies

Digital ChannelsWebsitesEmail Marketing

Industry Keywords

Brand RepresentationCreative StrategyStakeholder CoordinationMarket ExecutionCustomer Engagement

About the role

Key responsibilities & impact

Support travel marketing from brand and creative strategy through in-market execution across multiple channels
Lead brand strategy within collaborative cross-functional teams including business partners, research, creative, legal, and compliance
Develop and execute integrated, multi-channel marketing campaigns nationally to drive account growth, brand affinity, and customer engagement
Shepherd multiple marketing creative projects from brief through execution while ensuring strategic alignment
Coordinate across functions and stakeholders throughout the creative process
Champion product brand representation, including claims, imagery, cards, personas, voice, and style guides
Develop understanding of best practices across channels and programs
Use problem-solving and influencing skills to ensure marketing initiatives deliver intended outcomes
Build presentation materials and cohesive documentation for stakeholders across the company

Requirements

What you’ll need

Bachelor’s Degree or Military Experience
At least 4 years of experience in brand strategy or product marketing, with experience managing channels, agency, or client side
At least 4 years of experience planning, executing, and analyzing marketing programs
At least 4 years of experience managing creative processes, partnering with creative teams, and developing creative optimization frameworks
Experience leading marketing and brand strategy efforts in large organizations
Experience partnering effectively with other teams
Ability to manage details of multiple projects, deadlines, and changing priorities
Strong prioritization, communication, writing, and presentation skills
Experience with marketing channels such as digital channels, websites, and email
Capital One will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Reasonable accommodations for applicants who require them