Principal Marketing Associate, Talent Partnerships

Capital One

. Define and execute the talent partnership strategy .

Posted 10/22/2026full-timeUnited StatesMid-Level💰 $109,900 - $150,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in talent partnership strategy, influencer marketing, and brand strategy, with a strong focus on managing creative agency processes and optimizing marketing programs. Proven ability to track ROI and integrate talent within event strategies to achieve company KPIs.

Highest-signal resume keywords

Talent Partnership StrategyInfluencer MarketingContract NegotiationCreative Agency ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyMarketing Program ExecutionPerformance BenchmarkingROI TrackingBudget Oversight

Soft Skills

Relationship BuildingAutonomous WorkNavigating Ambiguity

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree (Preferred)

Industry Keywords

Talent ManagementCreator ManagementTravel Industry MarketingPremium Brand Marketing

About the role

Key responsibilities & impact

Define and execute the talent partnership strategy
Recommend innovative ways to leverage talent across brand marketing campaigns and experiences
Source, vet, and build long-term relationships with talent, creators, and partner representatives
Oversee contract negotiation, drafting, execution, rights management, deliverable scoping, and budget oversight with legal and agency partners
Lead activation planning and cross-functional execution for talent-led initiatives
Ensure delivery against contract scope and company KPIs
Partner with the events team to integrate and amplify talent within the events strategy across travel, dining, and experiences
Establish performance benchmarks and campaign targets
Track ROI, brand reach, and value across talent activations

Requirements

What you’ll need

Bachelor’s Degree or Military Experience
At least 4 years of experience in brand strategy or influencer marketing, including managing channels on the agency or client side
At least 4 years of experience planning, executing, and analyzing marketing programs
At least 4 years of experience managing creative agency processes, partnering with creative teams, and developing creative optimization frameworks
Must not require employer immigration sponsorship or immigration-related support for employment authorization
Preferred: Master’s degree in marketing or business
Preferred: 5+ years of experience in marketing for the travel industry or a premium brand
Preferred: 5+ years of experience in talent or creator management and procurement
Preferred: 5+ years of experience driving optimization plans and creative strategy
Preferred: 5+ years of experience working with cross-functional teams in a matrixed environment, with a record of working autonomously and navigating ambiguity

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Hybrid work arrangement
Reasonable accommodations for applicants with disabilities