Principal Payment Product Marketing, Readiness Manager

Capital One

. Craft compelling narratives, go-to-market launches, and high-impact content driving adoption of consumer and commercial issuing solutions .

Posted 10/13/2026full-timeUnited StatesLead💰 $138,100 - $189,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and content strategy, with a strong ability to create compelling narratives and marketing collateral that drive product adoption. Proven experience in B2B marketing, particularly within the payments and fintech sectors, is essential.

Highest-signal resume keywords

Product MarketingContent StrategyBrand StorytellingDigital MarketingB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent DevelopmentPitch Deck CreationCampaign ExecutionProduct Launch Management

Soft Skills

CommunicationCollaborationStorytelling

Certifications & Qualifications

High School DiplomaGEDBachelor's Degree in Marketing

Industry Keywords

PaymentsFintechFinancial ServicesMarket DevelopmentConsumer-Facing Value Propositions

About the role

Key responsibilities & impact

Craft compelling narratives, go-to-market launches, and high-impact content driving adoption of consumer and commercial issuing solutions
Translate complex product features into clear, benefit-driven product narratives and positioning frameworks
Design and deliver marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides
Support Product Knowledge Managers with core messaging, narrative frameworks, and campaign content for training materials and client-facing toolkits
Monitor market developments, emerging themes, and customer feedback to refine messaging, positioning, and promotional strategies
Lead promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements
Work across multidisciplinary teams in a fast-paced global environment to communicate payment-solution value, vision, and practical application

Requirements

What you’ll need

High School Diploma, GED, or equivalent certification
At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution
No new applicant employment authorization or immigration-related sponsorship/support provided
Preferred: Bachelor's Degree in Marketing, Communications, Journalism or Business
Preferred: 6+ years of hands-on experience in B2B product marketing, brand storytelling, content creation, or digital marketing
Demonstrated track record of conceptualizing and executing end-to-end product launches or marketing campaigns
Experience in payments, fintech, or financial services
Strong portfolio showcasing compelling writing, content development, pitch decks, and audience-focused campaign materials
Ability to distill intricate concepts into simple, high-impact storytelling
Experience working alongside product or technical teams to translate technical specifications into consumer-facing value propositions

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Reasonable workplace accommodations for qualified applicants