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Senior Associate, Channel Manager – Concierge App
Capital One. Oversee the strategy and execution of the Concierge app funnel .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy and product marketing, with a strong focus on managing marketing channels and executing content strategies across digital platforms. Proven ability to collaborate with cross-functional teams and effectively communicate with stakeholders to drive project delivery and brand alignment.
Highest-signal resume keywords
Brand StrategyProduct MarketingMarketing Editorial ExperienceCross-Functional CollaborationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Management System (CMS)Digital Marketing ChannelsMarketing Strategy ExecutionContent Calendar ManagementOptimization Plans
Soft Skills
Effective CommunicationProblem-SolvingPrioritizationInfluencing SkillsOutstanding Writing
Certifications & Qualifications
Bachelor’s DegreeMaster’s Degree (Preferred)
Industry Keywords
Travel Industry MarketingFinancial Services MarketingHighly Regulated IndustryAgency ExperienceClient-Side Experience
About the role
Key responsibilities & impact- Oversee the strategy and execution of the Concierge app funnel
- Own the movement of Concierge app content across two large platforms, including Velocity Black
- Run the content calendar and build content in the CMS
- Ensure content is reviewed, to specification, and aligned with strategic intent through delivery
- Work across functions and with multiple stakeholders in an organized manner
- Consult meaningfully on matters of strategy
- Participate as Channel Manager in a collaborative cross-functional team including business partners, creative teams, legal, and compliance
- Provide strategic and tactical thought partnership to drive project delivery
- Champion the brand and ensure product representations, claims, imagery, and cards follow voice and style guides
- Develop understanding of best practices across channels and programs
- Use problem-solving and influencing skills to deliver on intent
- Communicate with stakeholders at all levels to manage, inform, and influence outcomes
Requirements
What you’ll need- Bachelor’s Degree or Military Experience
- At least 2 years of experience in brand strategy or product marketing, with experience managing channels, agency or client side
- At least 2 years of marketing editorial experience
- Experience executing marketing efforts in large organizations across some channels
- Experience with a variety of marketing channels, including digital channels such as app, website, and email
- Proven ability to manage multiple projects simultaneously
- Strong prioritization skills
- Highly effective communication skills
- Outstanding writing and editorial abilities
- Ability to manage multiple projects, deadlines, and changing priorities while maintaining excellent and accurate work
- Must be authorized to work without employer immigration sponsorship; Capital One will not sponsor a new applicant or provide immigration-related support
- Preferred: Master’s degree in marketing or business
- Preferred: 3+ years of experience in marketing for the travel industry or a premium brand
- Preferred: 3+ years of experience in marketing for financial services or another highly regulated industry
- Preferred: 5+ years of experience driving optimization plans and creative strategy
- Preferred: 5+ years of experience working with cross-functional teams in a matrixed environment
Benefits
Comp & perks- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
- Comprehensive, competitive, and inclusive health, financial and other benefits supporting total well-being
- Hybrid work arrangement with required on-site presence at the designated office location
- Reasonable accommodations for applicants who require them