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Senior Associate, Marketing Strategist – In-App Marketing
Capital One. Own the development of in-app marketing campaigns .
Posted 11/5/2026full-timeMcLean • Virginia • United StatesSenior💰 $96,500 - $110,100 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing in-app marketing campaigns, leveraging Salesforce Marketing Cloud and analytics to optimize performance and drive business growth. Strong ability to collaborate with diverse stakeholders and manage campaign strategies effectively.
Highest-signal resume keywords
In-App Marketing Campaign DevelopmentSalesforce Marketing CloudPerformance MarketingCreative Strategy LeadershipStakeholder Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCreative StrategyCampaign ManagementAudience Strategy DevelopmentTesting StrategiesData AnalyticsMarketing Automation Tools
Soft Skills
Strong Communication SkillsCollaboration SkillsDetail-OrientedProblem-Solving MindsetLearning Agility
Tools & Technologies
Salesforce Marketing CloudCustomer Data PlatformsMarketing Automation Tools
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Campaign Performance MonitoringCross-Channel CampaignsAudience GuardrailsStakeholder Management
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the development of in-app marketing campaigns
- Support overarching marketing strategy and roadmapping for specific products within the channel
- Lead creative development of in-app marketing creative tied to campaigns
- Support building audience strategies in Salesforce Marketing Cloud
- Partner with technical teams to build technical and audience guardrails for campaigns
- Collaborate within bank marketing to design cross-channel campaigns driving customer impact
- Monitor campaign performance and identify and execute in-flight enhancements
- Define testing strategies to drive business growth and optimize successful tactics
- Manage stakeholder communications and expectations throughout the campaign lifecycle
Requirements
What you’ll need- Bachelor’s degree or military experience
- At least 3 years of experience in performance marketing
- At least 3 years of experience driving creative strategy
- Experience working with Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation tools
- Exceptional learning agility
- Strong communication and collaboration skills across diverse stakeholders and partners
- Ability to lead quality work autonomously after receiving direction
- Detail-oriented with good judgment and prioritization ability
- Problem-solving mindset
- Passion for data and using analytics to tell stories and make decisions
- Ability to balance long-term strategic thinking with detailed day-to-day campaign management
- At this time, Capital One will not sponsor a new applicant for employment authorization or offer immigration-related support
Benefits
Comp & perks- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
- Comprehensive, competitive, and inclusive health, financial and other benefits supporting total well-being
- Hybrid work arrangement
- Reasonable accommodations for applicants with disabilities