Senior Associate, Travel Product Marketing – Business Cards & Payments

Capital One

. Develop insight-driven marketing strategies, including positioning, go-to-market recommendations, testing opportunities, and timelines .

Posted 11/3/2026full-timeUnited StatesSenior💰 $87,700 - $120,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing insight-driven marketing strategies and executing end-to-end marketing plans while effectively collaborating across diverse teams. Proficient in analyzing customer behavior data and leveraging marketing technology to optimize campaigns and drive business objectives.

Highest-signal resume keywords

Marketing Strategy DevelopmentData Analysis and StorytellingCreative Development ManagementCross-Functional CollaborationCampaign Performance Assessment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyData AnalysisCampaign ManagementCustomer SegmentationPositioning StrategyGo-To-Market StrategyMarketing TechnologyPerformance MetricsMarket ResearchCreative Development

Soft Skills

Communication SkillsInitiative and OwnershipCreative ThinkingCollaborationAdaptability

Certifications & Qualifications

Bachelor's DegreeMaster's Degree in Marketing, Business, or Communications

Industry Keywords

Marketing Best PracticesCustomer InsightsCompetitor AnalysisBrand PositioningMarketing Campaigns

About the role

Key responsibilities & impact

Develop insight-driven marketing strategies, including positioning, go-to-market recommendations, testing opportunities, and timelines
Partner with Insights to understand target audiences, validate positioning and messaging, and represent the customer voice
Manage creative development with internal teams or agency partners to ensure on-brand, high-quality, strategically aligned, timely marketing
Assess campaign performance and convert insights into actionable marketing plans
Monitor competitor product and messaging strategies and develop positioning strategies
Contribute to the future state and evolution of marketing strategy at Capital One
Identify expansion, optimization, and improvement opportunities using industry trends and marketing best practices
Define the intersection of marketing strategy and marketing technology
Collaborate with channel and digital teams to deliver campaigns
Collaborate with partner teams and navigate/negotiate across a complex organization
Analyze customer behavior data to identify opportunities and optimal segments for marketing tests and strategies
Become a subject-matter expert for card products and customer segments
Support end-to-end strategies for product roadmaps and business objectives

Requirements

What you’ll need

Bachelor's Degree or military experience
At least 2 years of experience in marketing or marketing strategy
High level of initiative and ownership; ability to coordinate across diverse functional groups
Ability to self-direct and switch between strategic and tactical initiatives
Succinct, focused written and verbal communication skills
Experience using data and storytelling to influence decisions and deliver actionable recommendations
Ability to collaborate with diverse teams and connect marketing activities to business strategy
Ability to drive and execute an agenda end-to-end in an uncertain and fluid environment
Creative thinking and curiosity for creative development and marketing strategy
Capital One will not sponsor a new applicant for employment authorization or provide immigration-related support
Preferred: Master's Degree in Marketing, Business, or Communications
Preferred: 4+ years of experience in marketing or marketing strategy

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Equal opportunity employer committed to non-discrimination
Reasonable accommodations for applicants with disabilities