Senior Associate – Upmarket, Premium Marketing Strategist

Capital One

. Drive direct-response marketing for the premium product portfolio from brand and creative strategy through in-market execution across multiple channels .

Posted 10/16/2026full-timeUnited StatesSenior💰 $87,700 - $120,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and product marketing, with a strong focus on executing large-scale marketing campaigns across multiple channels. Proven ability to manage creative processes and collaborate effectively with cross-functional teams while delivering high-quality, strategic marketing initiatives.

Highest-signal resume keywords

Brand StrategyProduct MarketingCreative Process ManagementDigital Marketing ChannelsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ExecutionCreative Optimization FrameworksTarget-Audience InsightsEmail MarketingWebsite MarketingDigital MarketingPresentation DevelopmentStakeholder CommunicationMarketing Program AnalysisProblem-Solving

Soft Skills

Strong Communication SkillsPrioritization SkillsCollaboration SkillsInfluencing SkillsOrganizational Skills

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree (Preferred)

Industry Keywords

Financial ServicesRegulated IndustryCross-Functional TeamsMatrixed EnvironmentBrand PersonasStyle GuidesCreative Strategy

About the role

Key responsibilities & impact

Drive direct-response marketing for the premium product portfolio from brand and creative strategy through in-market execution across multiple channels
Develop and execute large-scale, full-funnel marketing campaigns
Participate as brand strategy lead in a collaborative cross-functional team
Partner with business, creative, legal, and compliance teams to provide strategic and tactical thought partnership
Build presentation materials and cohesive documentation for stakeholder communication
Shepherd multiple marketing creative projects from brief through execution
Ensure strategic intent aligns with execution and delivery
Work across functions and manage multiple stakeholders in an organized manner
Champion product brand personas, voice, style guides, claims, and imagery
Develop and share target-audience insights, channel best practices, and program learnings
Apply problem-solving and influencing skills to ensure marketing initiatives deliver on intent
Adhere to Capital One’s hybrid policy and required on-site presence at the designated office location

Requirements

What you’ll need

Bachelor’s Degree
At least 2 years of experience in brand strategy or product marketing, managing multiple channels, agency or client side
At least 2 years of experience planning, executing, and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams, and developing creative optimization frameworks
Experience leading marketing and brand strategy efforts in large organizations
Proven ability to manage multiple projects simultaneously
Experience with email, website, and digital marketing channels
Strong prioritization, writing, presentation, communication, and partnership skills
Ability to manage multiple projects, deadlines, and changing priorities while delivering error-free work
Preferred: Master’s degree in marketing or business
Preferred: 2+ years of experience in marketing for financial services or another highly regulated industry
Preferred: 2+ years of experience driving optimization plans and creative strategy
Preferred: 2+ years of experience working with cross-functional teams in a matrixed environment
Applicants must not require new employment-authorization sponsorship or immigration-related employer support

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Hybrid work arrangement