Senior Associate, Website Marketing Strategist

Capital One

. Partner with marketing, creative, product, and technology teams to translate business goals into actionable website strategies .

Posted 11/3/2026full-timeMcLean • Virginia • United StatesSenior💰 $87,700 - $110,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing cross-channel marketing communication campaigns and website strategy, with a strong focus on optimizing user experience and conversion rates. Proficient in collaborating with diverse teams and managing project timelines to ensure successful execution of marketing initiatives.

Highest-signal resume keywords

Cross-Channel Marketing CampaignsWebsite Strategy ExecutionProject ManagementConsumer MarketingQuality Assurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website AnalyticsContent OptimizationUser Experience DesignIntent Deck CreationCreative Brief DevelopmentProject Timeline ManagementStakeholder CommunicationProblem-SolvingInfluencing SkillsDocumentation Creation

Soft Skills

CollaborationCommunicationProactive ManagementInfluencing OutcomesProblem-Solving

Industry Keywords

Financial ServicesHighly Regulated IndustryConsumer MarketingMarketing CampaignsWebsite Strategy

About the role

Key responsibilities & impact

Partner with marketing, creative, product, and technology teams to translate business goals into actionable website strategies
Use site analytics to understand customer behavior and optimize website content, user experience, and conversion rates
Support creation of intent decks, creative briefs, and monitoring documentation
Lead site updates, product launches, and marketing campaigns from intent through execution
Manage timelines and proactively communicate project updates to partners and stakeholders
Conduct pre-launch quality assurance for web content
Collaborate with creative, marketing, product, legal, compliance, business analysts, and external agencies
Advocate for the website and identify internal linking opportunities
Apply problem-solving and influencing skills to align stakeholder requests with strategic intent and best practices
Create presentation materials and documentation to communicate progress, manage expectations, and influence outcomes

Requirements

What you’ll need

Bachelor’s Degree or Military experience
At least 3 years of experience in Consumer Marketing, Communications, or Project Management
At least 3 years of experience executing cross-channel marketing communication campaigns
Marketing experience in financial services or another highly regulated industry (preferred)
Experience working on website strategy, ideation, and execution (preferred)
Must not require employer immigration sponsorship or immigration-related work authorization support

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Equal opportunity employer committed to non-discrimination
Reasonable accommodations for applicants who require them