Senior Manager, Brand Advertising

Capital One

. Lead creative brief development for integrated, multi-channel advertising strategies across TV, print, display, radio, and out-of-home channels .

Posted 11/6/2026full-timeMcLean • Virginia • United StatesSenior💰 $177,700 - $202,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated advertising strategies across multiple channels, managing complex regulatory requirements, and optimizing campaign performance through data-driven insights. Proven ability to mentor teams and drive cross-functional collaboration for cohesive brand campaigns.

Highest-signal resume keywords

Integrated Creative DevelopmentRegulatory Requirements ExpertiseAdvertising Measurement ToolsTeam Management and MentoringStrategic Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising StrategyCreative Brief DevelopmentCampaign Performance OptimizationMarket Data AnalysisCreative Asset Compliance

Soft Skills

Strong JudgmentInfluenceOrganizational SkillsCross-Functional AlignmentProblem-Solving

Tools & Technologies

G-SuiteKantarBrand Effects

Certifications & Qualifications

Bachelor’s DegreeMilitary Experience

Industry Keywords

Multi-Channel AdvertisingBrand GovernanceCreative ExcellenceStakeholder ManagementProcess Improvement

About the role

Key responsibilities & impact

Lead creative brief development for integrated, multi-channel advertising strategies across TV, print, display, radio, and out-of-home channels
Lead agency partners in executing the strategic vision while ensuring creative excellence and adherence to timelines and budgets
Serve as the primary advertising lead with Brand Planning, Media, Sponsorships, Social, and Insights teams
Drive integration across the organization for cohesive, integrated brand campaigns
Use research, market data, and advertising effectiveness tools to support creative decisions and optimize campaign performance
Manage complex regulatory requirements and brand governance programs
Ensure creative assets meet compliance and quality standards
Lead process improvement for creative development, reporting, and knowledge sharing
Manage, mentor, or develop direct reports or junior team members

Requirements

What you’ll need

Bachelor’s Degree or Military Experience
At least 7 years of experience in a marketing or advertising role
At least 2 years of experience managing, mentoring, or developing direct reports or junior team members
Experience managing complex, integrated creative development across video, audio, and digital channels
Experience managing senior-level stakeholders and creative/media agency partners
Experience balancing tactical execution with strategic leadership
Expertise in regulatory requirements and advertising governance
Ability to translate complex data and market insights into actionable advertising strategies
Proficiency in G-Suite (Slides, Sheets, Docs)
Familiarity with advertising measurement tools such as Kantar and Brand Effects
Strong judgment, influence, and organizational skills
Ability to drive cross-functional alignment, prioritize tasks, socialize complex issues, and identify comprehensive solutions
Must not require employer immigration sponsorship or immigration-related support

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Hybrid work arrangement with required on-site presence under Capital One’s hybrid policy
Reasonable accommodation support for applicants