Senior Manager, SEO Marketing

Capital One

. Develop and execute a comprehensive, multi-year SEO strategy for the Retail Bank .

Posted 11/3/2026full-timeMcLean • Virginia • United StatesSenior💰 $177,700 - $202,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive SEO strategies, integrating SEO with digital marketing efforts, and leading teams to achieve business objectives. Proven ability to analyze market trends, establish KPIs, and present strategic recommendations to senior leadership.

Highest-signal resume keywords

SEO Strategy DevelopmentDigital Marketing ExperiencePeople LeadershipMarket AnalysisPerformance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEODigital MarketingContent StrategyTechnical SEOAIO MeasurementGEO MeasurementCompetitive AnalysisKPI DefinitionTesting FrameworksData Analysis

Soft Skills

Team ManagementCoachingStrategic ThinkingCommunicationProblem Solving

Certifications & Qualifications

Bachelor's DegreeMaster's Degree in Business Administration

Industry Keywords

Retail BankingMarket ShareCustomer AcquisitionAffiliate MarketingPaid SearchDigital Product DevelopmentSEO Best Practices

About the role

Key responsibilities & impact

Develop and execute a comprehensive, multi-year SEO strategy for the Retail Bank
Increase market share, drive high-quality traffic, and generate new customer accounts
Analyze the competitive landscape, total addressable market, and emerging search trends
Identify and prioritize growth opportunities
Maximize value in the changing search landscape, focusing on AIO and GEO measurement, technical strategies, and content strategies
Integrate SEO with Paid Search, Affiliate Marketing, and PR
Define team goals and KPIs aligned with business objectives
Establish testing and experimentation frameworks
Direct a third-party digital marketing agency and partner on execution of a full-year marketing plan
Manage, coach, and develop a team of associates
Manage team resources, prioritize workloads, and remove obstacles
Serve as the primary SEO subject matter expert and advisor to senior Retail Bank leaders
Build business cases and strategic recommendations from SEO concepts and data
Embed SEO best practices in digital product development and content initiatives
Present SEO performance, strategic initiatives, and competitive landscape to senior leadership

Requirements

What you’ll need

Bachelor’s degree or military experience
At least 7 years of digital marketing experience
At least 2 years of people leadership experience
Preferred: 8+ years of SEO marketing experience
Preferred: Masters Degree in Business Administration
Capital One will not sponsor a new applicant for employment authorization or offer immigration-related support
No agencies please

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial and other benefits supporting total well-being
Equal opportunity employer committed to non-discrimination
Reasonable accommodations for applicants who require them
Drug-free workplace