Revenue Marketing Director

Capitalize Analytics

. Own and grow qualified pipeline and marketing-sourced revenue .

Posted 9/19/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation, marketing analytics, and pipeline management, with a strong focus on aligning marketing strategies with sales and product teams. Proven ability to develop and execute comprehensive marketing plans that drive revenue growth and enhance lead segmentation and nurturing.

Highest-signal resume keywords

Demand Generation ProgramsMarketing AnalyticsLead SegmentationMarketing AttributionCross-Functional Alignment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementDemand GenerationMarketing StrategyLead NurturingSEOSEMCRM Data AnalysisReportingEvent MarketingWebinar Marketing

Soft Skills

Strong CommunicationSynthesis of DirectionPrioritizationTeam Development

Tools & Technologies

PipedriveDigital Marketing Tools

Industry Keywords

Marketing-Sourced RevenueStrategic PartnersIdeal Customer ProfilesConsulting MarketingProfessional-Services Marketing

About the role

Key responsibilities & impact

Own and grow qualified pipeline and marketing-sourced revenue
Build and scale a repeatable demand generation engine across events, webinars, partnerships, outbound, and inbound channels
Partner closely with sales without functioning as a sales-enablement resource
Build lead segmentation and nurture strategies
Refine the marketing/sales SLA so sales focuses on the warmest leads while marketing nurtures the rest
Develop Capitalize’s annual marketing plan, including plans supporting strategic partners and their ideal customer profiles
Build a strategic marketing roadmap aligned to company goals
Strengthen alignment across marketing, sales, product, executive leadership, and delivery teams
Establish marketing attribution and reporting with a consistent cadence providing leadership visibility into performance
Oversee digital marketing performance, including website strategy, SEO, SEM, and GEO
Analyze existing marketing and CRM data, including Pipedrive data, to identify focus areas
Prioritize business requests and push back when needed with clear reasoning
Grow and develop the marketing team by identifying skill gaps and implementing strategies to address them

Requirements

What you’ll need

Bachelor’s degree with 10+ years’ experience in marketing roles
Proven experience owning pipeline and marketing-sourced revenue as a metric evaluated on, not just brand awareness or campaign activity
Experience building demand generation programs across events, webinars, partnerships, outbound, and inbound
Comfort working with strategic partners and building annual marketing plans that account for partner ICPs and revenue goals
Strong marketing analytics skills, including comfort working with imperfect or messy CRM data
Experience improving marketing attribution, reporting, and lead segmentation/nurture practices
Track record of aligning marketing with sales, product, and delivery teams in a cross-functional environment
Strong communication skills and ability to synthesize fast-moving, sometimes unstructured direction from leadership into clear priorities
Consulting or professional-services marketing experience is a plus
Candidates must be legally authorized to work in the United States without sponsorship

Benefits

Comp & perks

Opportunity to build unparalleled networks
Opportunity to work with great people