Capitalize Analytics

Chief Marketing Officer

• Own and grow qualified pipeline and marketing-sourced revenue
• Build and scale a repeatable demand generation engine across events, webinars, partnerships, outbound, and inbound channels
• Partner closely with sales without functioning as a sales-enablement resource
• Build lead segmentation and nurture strategies
• Refine the marketing/sales SLA so sales focuses on the warmest leads while marketing nurtures the rest
• Develop Capitalize’s annual marketing plan, including plans supporting strategic partners and their ideal customer profiles
• Build a strategic marketing roadmap aligned to company goals
• Strengthen alignment across marketing, sales, product, executive leadership, and delivery teams
• Establish marketing attribution and reporting with a consistent cadence providing leadership visibility into performance
• Oversee digital marketing performance, including website strategy, SEO, SEM, and GEO
• Analyze existing marketing and CRM data, including Pipedrive data, to identify focus areas
• Prioritize business requests and push back when needed with clear reasoning
• Grow and develop the marketing team by identifying skill gaps and implementing strategies to address them

Revenue Marketing Director