Senior Content Marketing Manager

CaptivateIQ

. Build and continuously evolve a company-wide content strategy aligned to growth priorities, target segments, and the buyer journey .

Posted 9/21/2026full-timeUnited StatesSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive content strategies that drive measurable impact, leveraging strong editorial judgment and proficiency in SEO and content analytics. Capable of collaborating with cross-functional teams and external partners to produce high-quality, market-shaping thought leadership and engaging narratives.

Highest-signal resume keywords

B2B Content ExperienceSEO ProficiencyContent AnalyticsSocial Media StrategyEditorial Judgment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyEditorial RoadmapsContent DevelopmentStorytelling SkillsWriting and EditingPerformance MeasurementExperimentation RoadmapMarket NarrativesCampaign ManagementContent Quality Improvement

Soft Skills

CollaborationCommunicationLeadershipFeedback ReceptionJudgment

Tools & Technologies

CMS PlatformsSEO SuitesAnalytics ToolsSocial Scheduling ToolsProject Management SoftwareMarketing Automation Tools

Industry Keywords

B2B SaaSRevenue OperationsSales PerformanceThought LeadershipCustomer Stories

About the role

Key responsibilities & impact

Build and continuously evolve a company-wide content strategy aligned to growth priorities, target segments, and the buyer journey
Translate strategy into clear editorial roadmaps and channel plans
Own and manage integrated content and social calendars, including campaigns, thought leadership, product narratives, customer stories, and lifecycle content
Define content pillars and social voice, executive social and employee advocacy programs, channel-specific formats, and trend/reactive content guidelines
Partner with customers and subject matter experts to develop market points of view and signature assets
Lead cornerstone content development and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events
Establish editorial governance covering voice and tone, messaging guardrails, briefing templates, and QA standards
Collaborate with Product Marketing, Growth, Comms, Field, and Sales on launches, demand programs, events, and enablement needs
Measure, analyze, and report on content performance, including traffic, engagement, pipeline, SEO, and social share of voice
Translate metrics into an experimentation roadmap for continuous growth and audience building
Coordinate agencies and freelancers with clear briefs, SLAs, and editorial standards
Improve intake, prioritization, production workflows, reviews, speed-to-publish, and content quality

Requirements

What you’ll need

7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand
Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives
Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives
Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI
Hands-on writing and editing skills across long-form, short-form, and multimedia formats; comfortable giving and receiving editorial feedback
Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work
Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation
Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs

Benefits

Comp & perks

(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
Flexible vacation days and quarterly mental health days so you can recharge
Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
One time work from home stipend & annual stipends for professional development and caretaking
Virtual team lunches to keep you connected
(US-ONLY) 401k plan to participate in and save towards the future
Newest Apple products to help you do your best work
Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent