Manager, Digital Experience – Web Operations

Cardinal Health

. Manage website content, navigation, information architecture, and site structure .

Posted 10/16/2026full-timeRemote • United StatesSeniorLead💰 $106,700 - $137,160 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing enterprise websites and ecommerce platforms, with a strong focus on SEO and AEO strategies. Proven ability to analyze customer behavior and optimize digital experiences while ensuring compliance with regulatory standards.

Highest-signal resume keywords

Website ManagementSEO Strategy DevelopmentWeb Analytics ToolsCustomer Experience OptimizationCompliance Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website Content ManagementEcommerce PlatformsCustomer PortalsDigital Customer ExperiencesSEOAEOData AnalysisConversion Funnel OptimizationCustomer InsightsOperational Efficiency

Soft Skills

Excellent CommunicationCollaborationProblem-SolvingStakeholder Consensus BuildingTeam Leadership

Tools & Technologies

Google AnalyticsGoogle Tag ManagerFreshpaintOsanoAdobe AnalyticsMouseflowSalesforce Commerce Cloud

Industry Keywords

HealthcareRegulated IndustriesHIPAAADACustomer Lifecycle Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage website content, navigation, information architecture, and site structure
Identify and implement improvements to website content, customer communications, promotional banners, landing pages, and self-service experiences
Enhance customer journeys for information discovery, order management, reordering, order tracking, account management, and service requests
Optimize the site for patients, caregivers, clinicians, and payors
Support lead generation, referral, intake, acquisition, retention, and engagement initiatives across the customer lifecycle
Collaborate with Operations, Customer Service, and Revenue Cycle Management teams to address customer pain points and improve satisfaction and operational efficiency
Represent internal and external customers in campaigns, content, and initiatives
Develop and execute SEO and AEO strategies
Manage and optimize website analytics, tagging, consent, and compliance technologies, including Google Analytics, Google Tag Manager, Freshpaint, Osano, and related platforms
Analyze website performance, customer behavior, conversion funnels, search performance, and self-service adoption metrics
Deliver actionable insights and recommendations
Partner with legal, privacy, and compliance stakeholders to meet regulatory standards including HIPAA and ADA
Manage department operations and supervise professional employees, front line supervisors, and/or business support staff
Participate in developing policies and procedures
Ensure employees operate within guidelines
Interact with subordinates, peers, customers, suppliers, and senior management as needed
Resolve operational and project-related issues and gain consensus among stakeholders

Requirements

What you’ll need

7+ years of experience managing enterprise websites, ecommerce platforms, customer portals, or digital customer experiences preferred
Bachelor's degree in related field, or equivalent work experience, preferred
Experience working with Salesforce Commerce Cloud or comparable digital experience and ecommerce platforms preferred
Strong familiarity with web analytics tools (GA4, Google Tag Manager, Adobe Analytics, Mouseflow) and other digital performance measurement frameworks
Proven success developing and executing SEO strategies and a strong understanding of emerging AEO best practices
Demonstrated ability to leverage customer insights, analytics, and optimization techniques to drive measurable business outcomes
Excellent communication skills and comfort working across technical and non-technical teams
Defined experience with consent, privacy, and compliance technologies such as Osano, Freshpaint, or similar platforms
Experience in healthcare or adjacent regulated industries strongly preferred

Benefits

Comp & perks

Bonus eligible
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs