Marketing Operations, Lead Qualification Strategist

Cardinal Health

. Manage Lead Qualification Management (LQM) processes, including lead review, qualification support, routing, assignment, and lifecycle tracking.

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $68,500 - $107,470 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lead Qualification Management processes, including lead scoring, routing, and lifecycle tracking using Salesforce and marketing automation tools. Proficient in developing reports and dashboards to analyze lead quality and campaign effectiveness while collaborating across multiple teams.

Highest-signal resume keywords

Salesforce CRM AdministrationLead ManagementReporting and Dashboard DevelopmentMarketing Automation PlatformsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Qualification ManagementLead ScoringCampaign OperationsFunnel ReportingData CleanupReporting Guides DevelopmentMulti-Touch Attribution ReportingKPI MonitoringSalesforce Marketing Cloud Account EngagementPardot Management

Soft Skills

Strong CommunicationCross-Functional CollaborationOrganizational SkillsProblem-Solving SkillsAbility to Manage Multiple Priorities

Tools & Technologies

SalesforceTableauPower BISalesforce Marketing CloudAutomation Tools

Industry Keywords

Lead EnrichmentLifecycle TrackingCampaign MeasurementData Quality IssuesSales Operations

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Manage Lead Qualification Management (LQM) processes, including lead review, qualification support, routing, assignment, and lifecycle tracking.
Process inbound leads from digital campaigns, webinars, events, trade shows, referrals, and other marketing channels.
Maintain and improve lead enrichment, qualification, and routing processes using Salesforce, automation tools, and approved data sources.
Monitor lead acceptance, rejection, conversion, and follow-up activity.
Support lead scoring, grading, routing, lifecycle automation, and conversion reporting in Salesforce and Salesforce Marketing Cloud Account Engagement (Pardot).
Support campaign setup, testing, tracking, measurement, and governance across marketing programs.
Coordinate list preparation, including data cleanup, enrichment, quality review, and upload readiness.
Maintain Pardot assets and templates, including email templates, landing pages, forms, engagement programs, folder structures, and reusable campaign frameworks.
Maintain dashboards and reporting in Salesforce, Tableau, and other approved platforms.
Develop reporting on lead quality, lifecycle progression, campaign effectiveness, marketing-attributed pipeline, revenue contribution, and customer growth opportunities.
Monitor KPIs including lifecycle conversion rates, LQM rejection rates, lead scoring effectiveness, campaign influence, funnel progression, and marketing-sourced and marketing-influenced pipeline.
Support multi-touch attribution reporting and campaign influence measurement.
Audit CRM data to identify attribution gaps, reporting discrepancies, duplicate records, and data quality issues.
Support business reviews and ad hoc reporting requests.
Partner with Sales Operations and the Salesforce Product Manager to improve CRM data integrity, reporting capabilities, and operational processes.
Support reporting and workflows for upsell, cross-sell, and renewal opportunities.
Develop process documentation, job aids, reporting guides, and training materials.
Support sales onboarding and training related to lead management, campaign tracking, reporting, attribution, and CRM best practices.
Collaborate across Marketing, Sales, Customer Success, Analytics, and Technology teams.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred.
3+ years of experience in marketing operations, lead management, CRM administration, sales operations, reporting, or related disciplines preferred.
Experience working with Salesforce CRM and marketing automation platforms.
Experience developing reports and dashboards using Salesforce, Tableau, Power BI, or similar analytics tools.
Understanding of lead management, lead scoring, routing, campaign operations, and funnel reporting.
Strong analytical, organizational, and problem-solving skills.
Proven ability to manage multiple priorities in a fast-paced environment.
Strong communication and cross-functional collaboration skills.

Benefits

Comp & perks

Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs