Senior Marketing Manager

Cardinal Health

. Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $106,700 - $152,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, including demand-generation and account-based marketing, while effectively managing customer advocacy and marketing budgets. Strong ability to translate business priorities into actionable marketing plans and collaborate with cross-functional teams to drive revenue growth.

Highest-signal resume keywords

Integrated Marketing CampaignsDemand-Generation ProgramsAccount-Based MarketingCustomer Advocacy StrategyProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingMarketing Strategy DevelopmentCampaign Performance AnalysisRevenue Influence MeasurementSaaS Marketing

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationLeadershipCoachingCollaboration

Tools & Technologies

ABM PlatformsCRM SystemsMarketing AutomationDigital Marketing Analytics

Industry Keywords

Healthcare MarketingMedical TechnologyComplex Solution-Based EnvironmentCustomer ProgramsSales Enablement

About the role

Key responsibilities & impact

Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement.
Develop and execute integrated demand-generation and account-based marketing strategies for priority accounts.
Manage WaveMark’s value proposition and messaging across the customer journey.
Own and expand the customer advocacy strategy, including customer stories, case studies, testimonials, speaking opportunities, and peer-to-peer programs.
Partner with the commercial organization to address customer needs and support revenue-growth priorities.
Report marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.
Use campaign performance, customer feedback, and commercial insights to improve strategy and execution.
Manage the marketing budget, including planning, investment prioritization, spend tracking, forecasting, and ROI measurement.
Manage, coach, and develop 2 direct reports.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent work experience, preferred.
8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment.
SaaS experience preferred.
Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs preferred.
Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs preferred.
Experience working with marketing agencies and external partners preferred.
Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.
Strong ability to translate business strategy into actionable marketing plans preferred.
Demonstrated success partnering with Sales and other cross-functional stakeholders preferred.
Strong written and verbal communication skills with the ability to turn complex concepts into clear, compelling customer-facing messaging preferred.
Strong project management skills and ability to lead multiple initiatives simultaneously preferred.
Ability to travel up to 10%.

Benefits

Comp & perks

Bonus eligible
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs