Performance Marketing Lead

Career Hire5

. Own and continuously improve marketing economics across business lines .

Posted 10/8/2026full-timeRemoteSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Performance Marketing and Paid Media, with a strong focus on optimizing marketing economics, attribution, and conversion strategies. Proficient in leveraging tools like HubSpot and Google Ads to drive measurable business outcomes and enhance audience targeting.

Highest-signal resume keywords

Performance MarketingPaid Media StrategyGoogle AdsHubSpot WorkflowsMarketing Attribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CAC AnalysisLTV AnalysisROAS CalculationConversion Rate OptimizationDashboard BuildingA/B TestingAudience SegmentationProgrammatic MarketingExcel SkillsGA4

Soft Skills

Excellent CommunicationAutonomyAnalytical ThinkingStrategic RecommendationsCollaboration

Tools & Technologies

Google AdsLinkedIn AdsHubSpotCRM PlatformsAnalytics ToolsLooker StudioZapierMakeN8n

Industry Keywords

B2B SaaSHealthcare TechnologyInsurTechHigh-Value B2B ProductsLong Sales Cycles

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own and continuously improve marketing economics across business lines
Analyze CAC, LTV, revenue per customer, gross margin, retention, renewal rates, ROAS, and funnel conversion
Determine acquisition economics, marketing investment levels, channel allocation, and budget strategies
Establish KPIs and measurement frameworks and provide independent recommendations
Lead strategy and execution across Google Ads, LinkedIn Ads, and other paid channels
Develop audience segmentation, bidding, retargeting, campaign, programmatic, and account-targeting strategies
Build account-based marketing and lifecycle campaigns for high-value accounts and opportunities
Connect CRM data with advertising platforms and coordinate targeting across stakeholders
Partner with Sales, Underwriting, and commercial teams to improve conversion
Design attribution between marketing activity, funnel progression, pipeline, revenue, and retention
Connect advertising platforms, CRM data, analytics tools, and commercial outcomes
Implement offline conversion tracking and downstream conversion signals
Build dashboards and analyze performance at account, campaign, channel, and funnel-stage levels
Optimize the commercial funnel through experiments, A/B tests, landing pages, messaging, offers, and conversion analysis
Build and optimize HubSpot workflows, lifecycle stages, lead scoring, automation, integrations, and data quality
Leverage automation and AI to increase marketing efficiency and build scalable systems
Act as the internal performance marketing subject-matter expert
Educate leadership, challenge assumptions, recommend priorities, and identify opportunities independently
Establish baseline marketing economics, scalable paid and programmatic marketing, sophisticated ABM/lifecycle programs, reliable revenue attribution, and repeatable investment frameworks

Requirements

What you’ll need

7+ years of experience in Performance Marketing, Paid Media, Programmatic Marketing, Growth Marketing, or another highly quantitative marketing role
Significant hands-on experience owning paid media strategy and execution
Strong experience with Google Ads and LinkedIn Ads
Deep understanding of paid media economics, including CAC, LTV, ROAS, conversion rates, and customer acquisition economics
Demonstrated ability to connect marketing activity to pipeline and revenue, not just leads and engagement
Strong understanding of marketing attribution and downstream conversion measurement
Experience building or managing sophisticated ABM and audience-targeting programs
Experience connecting CRM data with advertising platforms
Strong experience with GA4 and marketing analytics
Strong HubSpot experience, including workflows, lifecycle automation, reporting, and integrations
Experience with offline conversion tracking and/or other methods of feeding downstream conversion data back into advertising platforms
Strong Excel / Google Sheets skills and comfort working directly with numbers
Experience building dashboards and performance reporting
Strong experimentation and conversion optimization experience
Strong commercial judgment and understanding of unit economics
Ability to independently determine what should be optimized and why
Comfortable challenging assumptions and making recommendations to senior leadership
Comfortable operating with significant autonomy and ambiguity
Excellent English communication skills
Based in a Latin American country
Strong plus: Programmatic / DSP experience; automated audience and campaign feeds from CRM data; sophisticated ABM programs; complex, high-value B2B products or services; long sales cycles and recurring-revenue business models; healthcare, healthcare technology, insurance, InsurTech, or B2B SaaS; SQL or Looker Studio; Zapier, Make, or n8n; HubSpot integrations; AI tools for marketing; high-growth startup experience

Benefits

Comp & perks

Unlimited PTO
Competitive USD compensation
Fully remote work
Opportunity to own a critical function from the ground up
Meaningful influence over marketing investment decisions
Direct work with senior leadership and commercial teams
Opportunity to build sophisticated ABM, paid media, automation, and attribution systems
Experimentation with AI and modern marketing technology
Join a fast-growing, AI-first company that values independent thinking and experimentation