Career Hire5

Performance Marketing

• Own and continuously improve marketing economics across business lines
• Analyze CAC, LTV, revenue per customer, gross margin, retention, renewal rates, ROAS, and funnel conversion
• Determine acquisition economics, marketing investment levels, channel allocation, and budget strategies
• Establish KPIs and measurement frameworks and provide independent recommendations
• Lead strategy and execution across Google Ads, LinkedIn Ads, and other paid channels
• Develop audience segmentation, bidding, retargeting, campaign, programmatic, and account-targeting strategies
• Build account-based marketing and lifecycle campaigns for high-value accounts and opportunities
• Connect CRM data with advertising platforms and coordinate targeting across stakeholders
• Partner with Sales, Underwriting, and commercial teams to improve conversion
• Design attribution between marketing activity, funnel progression, pipeline, revenue, and retention
• Connect advertising platforms, CRM data, analytics tools, and commercial outcomes
• Implement offline conversion tracking and downstream conversion signals
• Build dashboards and analyze performance at account, campaign, channel, and funnel-stage levels
• Optimize the commercial funnel through experiments, A/B tests, landing pages, messaging, offers, and conversion analysis
• Build and optimize HubSpot workflows, lifecycle stages, lead scoring, automation, integrations, and data quality
• Leverage automation and AI to increase marketing efficiency and build scalable systems
• Act as the internal performance marketing subject-matter expert
• Educate leadership, challenge assumptions, recommend priorities, and identify opportunities independently
• Establish baseline marketing economics, scalable paid and programmatic marketing, sophisticated ABM/lifecycle programs, reliable revenue attribution, and repeatable investment frameworks

Explore Performance Marketing Lead at Career Hire5. Review requirements and application details.