Head of Personal Brand & Growth

CareerTeam

. Act as a strategic sparring partner to Christina Sternbauer .

Posted 11/6/2026full-timeKreuzlingen • SwitzerlandLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in online marketing and branding, with a strong focus on content marketing, social media, and paid advertising. Capable of developing creative content and optimizing marketing funnels while providing strategic direction and feedback.

Highest-signal resume keywords

Online Marketing ExperienceContent MarketingSocial Media ManagementEmail MarketingBusiness-Fluent German

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationCampaign DevelopmentKPI AnalysisFunnel OptimizationCreative DirectionPaid AdvertisingLead GenerationCopywriting ReviewVideo ProductionSocial Media Advertising

Soft Skills

Strategic ThinkingCreativityInitiativeCritical ThinkingGood-Humored Personality

Industry Keywords

Personal BrandingIntegrated Marketing SystemCommunity EngagementMarketing CampaignsTargeted Feedback

About the role

Key responsibilities & impact

Act as a strategic sparring partner to Christina Sternbauer
Identify and develop opportunities for content, campaigns, partnerships, and new marketing formats
Take a holistic view of the customer journey, from social media and paid ads through community and funnels to lead generation and sales
Analyze relevant KPIs and derive optimization measures
Define the creative and strategic direction of the marketing team
Prioritize tasks, create clear briefs, assign responsibilities and deadlines, and ensure execution
Professionally review the work of copywriters and marketing specialists across social media, creatives, landing pages, funnels, and email marketing
Provide targeted feedback to ensure quality
Develop new campaign ideas and communication approaches in collaboration with the media buyer
Continuously optimize existing funnels and marketing activities
Independently create and revise content and creatives, including reels, videos, hooks, and posts

Requirements

What you’ll need

At least 3 years of professional experience in a comparable position, with solid hands-on experience in online marketing and branding
Comprehensive understanding of personal branding, content marketing, social media, paid advertising, email marketing, and funnels as an integrated marketing system
Strong hands-on mentality in developing and implementing creative content and advertising assets, such as reels, videos, hooks, posts, and creatives
Creativity, strategic thinking, and the ability to independently turn ideas into structured, goal-oriented execution
Authentic, straightforward, and good-humored personality with strong ambition, initiative, and the courage to critically question existing approaches and pursue new paths
Business-fluent German, both written and spoken (at least C1 level)
Good English skills are an advantage

Benefits

Comp & perks

Permanent employment contract
3-month probationary period
40 hours per week
25 days of annual leave
Hybrid working model with 2 days per week on-site
Good English skills are an advantage