VP of Marketing

Carefeed

. Build and own Carefeed’s demand generation engine, with a direct, measured contribution to pipeline as the primary success metric .

Posted 10/21/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling demand generation functions, with a strong focus on lead generation, pipeline contribution, and marketing strategy. Proven ability to lead marketing teams and develop ROI-driven content and thought leadership programs in the B2B SaaS or healthcare technology sectors.

Highest-signal resume keywords

Demand Generation StrategyLead GenerationMarketing Team LeadershipB2B SaaS ExperienceThought Leadership Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDemand GenerationLead ConversionContent MarketingMeasurement DisciplineBrand PositioningMarketing Technology EvaluationPipeline ContributionROI AnalysisEvent Marketing

Soft Skills

People LeadershipStrategic ThinkingCollaborationAdaptabilityCommunication

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

B2BSaaSHealthcare TechnologySenior LivingLong-Term CareTrade Association MarketingVenture-Backed StartupMarketing Function ScalingRelationship-Driven MarketingAHCA/NCAL

About the role

Key responsibilities & impact

Build and own Carefeed’s demand generation engine, with a direct, measured contribution to pipeline as the primary success metric
Build Carefeed’s marketing strategy, owning the plan from channel mix through lead volume, quality, and conversion into sales pipeline
Lead and grow Carefeed’s marketing function, identifying where the team needs to add capability as the function scales
Own activation and presence across the AHCA/NCAL/state association channels, including the conference and events calendar, as a lead generation channel
Build an ROI-led content and thought leadership program that earns credibility with senior living operators and owners ahead of a sales conversation
Partner directly with the Head of Growth and the commercial team to align marketing output with pipeline generation goals and BDR outreach
Own brand positioning and messaging, and bring consistency to how Carefeed shows up across web, content, and events
Build out marketing’s measurement discipline, connecting campaigns and content to leads, pipeline, and revenue outcomes
Evaluate and stand up the marketing technology and process a scaling GTM motion requires
Report to the Head of Growth and become the strategic owner of Carefeed’s marketing function

Requirements

What you’ll need

10+ years of marketing experience, with at least 2-3 years in a senior leadership role owning marketing strategy end to end
A track record of building and scaling a demand generation function, with specific, defensible lead generation and pipeline contribution results
Experience building a marketing function from a limited or early-stage base, not just operating within a mature one
B2B SaaS or healthcare technology background; senior living, long-term care, or adjacent healthcare services experience is a strong plus
Experience building thought-leadership-led, not pitch-led, marketing programs, ideally in a relationship-driven or trade-association-anchored industry
Strong people leadership instincts; you’ll build and grow a marketing team as the function scales
Comfortable operating at a fast-growing, venture-backed startup where process is still being built, not just maintained
Bachelor’s degree or equivalent work experience

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance to support your health and well-being
401(k) plan to help you plan for the future
Paid vacation, sick time, and company-paid holidays to support work-life balance
A culture that values growth and development, with opportunities to grow your career as we scale
Join a fast-growing startup making a real impact in the lives of senior care providers and their communities
Own marketing at a fast-growing startup making a real impact in the lives of senior care providers and their communities
Own Carefeed’s largest deals and set the enterprise playbook for the company as it scales