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Product Marketing Manager
Caris Life Sciences. Develop and execute go-to-market strategies for new and existing liquid products, including positioning, messaging, and target segmentation .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing go-to-market strategies and executing marketing initiatives within the life sciences sector, particularly in oncology diagnostics. Proficient in project management, data analysis, and crafting compelling marketing content that aligns with corporate strategy and compliance standards.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentOncology Diagnostics ExpertiseProject Management SkillsData Analysis and Insights ApplicationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCampaign Effectiveness TrackingLaboratory-Developed Tests (LDTs)Market SegmentationSales Training DevelopmentContent CreationVolume and Revenue Growth TargetingData-Driven Decision MakingMicrosoft Office SuitePresentation Skills
Soft Skills
Strong Communication SkillsLeadership SkillsAdaptability in Fast-Paced Environments
Industry Keywords
Life SciencesOncology Market DynamicsMolecular TestingCompliance StandardsCustomer EngagementField MeetingsAdvisory BoardsTrade Shows
About the role
Key responsibilities & impact- Develop and execute go-to-market strategies for new and existing liquid products, including positioning, messaging, and target segmentation
- Prepare launch collateral, marketing materials, enablement tools, and sales training
- Drive adoption within the liquid product portfolio
- Collaborate with local commercial and field teams to increase uptake of liquid product offerings
- Define and deliver growth targets for volume and revenue
- Equip sales teams with playbooks, training, sales content, and competitive battle cards
- Participate in field meetings, customer presentations, advisory boards, and trade shows
- Track and analyze campaign effectiveness, adoption metrics, and market feedback
- Apply data-driven insights to refine targeting, messaging, and resource allocation
- Partner cross-functionally with product development, medical affairs, sales, and market access to drive brand awareness, physician adoption, and patient engagement
- Ensure messaging, promotional campaigns, and educational resources align with corporate strategy and compliance standards
Requirements
What you’ll need- Bachelor’s degree in Marketing, Life Sciences, or related field
- 2-3+ years of marketing experience in the life sciences industry
- 1-2+ years in oncology diagnostics or molecular testing
- Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics
- Ability to translate complex scientific data into clear, compelling marketing content
- Strong project management and cross-functional leadership skills in a fast-paced environment
- Proficient in Microsoft Office Suite, specifically Word, Excel, and Outlook
- General working knowledge of Internet for business use
- Excellent written, verbal, and presentation skills
- Willingness/ability to complete criminal background check, drug screening, applicable credit check, and reference verification
Benefits
Comp & perks- Periodic travel and some evenings, weekends and/or holidays
- Periodically scheduled on-call may require after-hours response for technical emergencies
- Equal opportunity employment