Direct Response Marketing Manager

Carr Talent

. Develop and implement direct response marketing strategies across various channels (email, paid social, search, direct mail, etc.) .

Posted 11/2/2026full-timeScottsdale • Arizona • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing direct response marketing strategies across multiple channels, with a strong focus on copywriting, funnel optimization, and performance analytics. Proven ability to collaborate with leadership and sales teams to align marketing campaigns with business objectives and drive profitability.

Highest-signal resume keywords

Direct Response Marketing ExperienceFunnel Optimization SkillsGoogle Analytics ProficiencyCopywriting ExpertiseHigh-Ticket Info Product Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Response MarketingFunnel OptimizationCopywritingCampaign Performance MonitoringConversion Funnel Building

Soft Skills

Strategic ThinkingPersuasive WritingPerformance MeasurementPressure Management

Tools & Technologies

Google AnalyticsMeta Ads ManagerGoHighLevel

Industry Keywords

High-Ticket Info ProductCoaching SpaceWholesale Real EstateROI Focus

About the role

Key responsibilities & impact

Develop and implement direct response marketing strategies across various channels (email, paid social, search, direct mail, etc.)
Collaborate with leadership and sales to align campaign goals with business objectives
Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, GoHighLevel, etc
Plan, execute, and optimize direct response campaigns from start to finish
Build and optimize conversion funnels—from ad to landing page to form completion or purchase
Work with creative and copy teams to ensure messaging aligns with brand and compliance standards
Report on KPIs weekly to leadership, with actionable recommendations
Explain your experience with high-ticket info product or coaching space and why you would be a fit for this role via email

Requirements

What you’ll need

3-5+ years of hands-on direct response marketing experience, in the high-ticket info product, coaching space or wholesale real estate required
You think strategically, write persuasively, and execute relentlessly
You thrive under pressure and measure yourself by performance and profitability
Strong copywriting and funnel optimization skills
Proficient in analytics and ad platforms
You're obsessed with ROI but equally passionate about creating real impact
You're committed to working in our Scottsdale, AZ office to build and be a part of our company culture

Benefits

Comp & perks

Performance-Based Bonus Opportunity (Eligible After 90 Days)
Hybrid schedule- 1 day in offer a week
Medical, Dental, Vision, Short-Term Disability, Long-Term Disability, Basic Life and AD&D, Voluntary Life and AD&D
401(k) and 401(k) matching after 90 Days
Mission-driven culture rooted in innovation and impact
Relocation assistance offered for the perfect fit