Head of Growth Marketing

Carry1st

. Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback .

Posted 10/15/2026full-timeRemote • South Africa, KenyaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid acquisition strategies across multiple platforms, including Meta, Google, and TikTok, while effectively managing CRM and lifecycle marketing initiatives. Proven ability to lead teams, optimize app store performance, and analyze growth metrics to drive user acquisition and retention.

Highest-signal resume keywords

Paid Acquisition ManagementCRM And Lifecycle MarketingTeam LeadershipAnalytics Tools ProficiencyD2C Strategy Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User Acquisition (UA)Customer Acquisition Cost (CAC)Return On Ad Spend (ROAS)Attribution TestingIncrementality TestingApp Store OptimizationSegmentationCampaign LaunchingCreative TestingUnit Economics

Soft Skills

Strategic ThinkingCollaborationCommunicationAdaptabilityLeadership

Tools & Technologies

AppsFlyerAdjustEmail Marketing ToolsSMS Marketing ToolsWhatsApp Marketing Tools

Industry Keywords

Growth MarketingPerformance MarketingGamingE-commerceConsumer AppsEmerging Markets

About the role

Key responsibilities & impact

Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback
Build and run CRM and lifecycle marketing across push, email, SMS and WhatsApp, including segmentation, onboarding, repeat purchase, cross-sell, win-back and re-engagement
Own app store optimisation and conversion from store to first purchase
Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance changes
Build a trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing
Run a high-tempo testing program across channels, audiences, offers and creative
Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process
Partner with market and title owners, Product and Data to turn commercial priorities into campaigns

Requirements

What you’ll need

6+ years in growth or performance marketing in gaming, e-commerce or consumer apps
A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation)
Comfortable setting a quarterly growth strategy and building audiences, writing briefs and launching campaigns yourself
Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; able to design and read experiments and think in unit economics
Knowledge of performance creative and creative testing engines
Experience thriving in a fast-moving, remote, growth-stage team and owning a number
2+ years of experience managing a team (preferred)
Experience with D2C strategy at a gaming publisher, including webshop environments (preferred)
Experience in Africa, the Middle East, or other emerging markets (preferred)

Benefits

Comp & perks

Own shares in the Company - enabling you to benefit from the value you create
Awesome equipment: Get everything you need to work effectively
Remote working allowance: Put an additional $600 / year to optimise your WFH experience
Learning and development: Attend courses, conferences and training events
Birthday leave: Enjoy a paid day off on your special day