Carry1st

Growth Marketing

• Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback
• Build and run CRM and lifecycle marketing across push, email, SMS and WhatsApp, including segmentation, onboarding, repeat purchase, cross-sell, win-back and re-engagement
• Own app store optimisation and conversion from store to first purchase
• Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance changes
• Build a trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing
• Run a high-tempo testing program across channels, audiences, offers and creative
• Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process
• Partner with market and title owners, Product and Data to turn commercial priorities into campaigns

Explore Head of Growth Marketing at Carry1st. Review requirements and application details.