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Digital Media Services Specialist II
Cars Commerce. Set up, optimize, and report on digital advertising campaigns for Dealer Inspire clients .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital advertising campaigns across multiple platforms, including Google, Bing, Facebook, Twitter, and LinkedIn. Proficient in data analysis and reporting to drive performance improvements and client communication.
Highest-signal resume keywords
Digital Advertising Campaign ManagementPPC Campaign OptimizationGoogle Ads ProficiencyData Analysis and ReportingClient Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AdvertisingPPC ManagementSEO UnderstandingCampaign Data AnalysisBudget TrackingKeyword ExpansionAd Copy DevelopmentPerformance ReportingOptimization RecommendationsAnalytics Proficiency
Soft Skills
AccountabilityResourcefulnessPresentation SkillsVerbal CommunicationWillingness to Learn
Tools & Technologies
Google AdsBing AdsFacebook AdsTwitter AdsLinkedIn AdsYouTube AdsGoogle SheetsExcelMicrosoft AdCenterDisplay Advertising
Industry Keywords
Digital Advertising SolutionsRetargetingDisplay AdvertisingVideo AdvertisingAuction-Based Placements
About the role
Key responsibilities & impact- Set up, optimize, and report on digital advertising campaigns for Dealer Inspire clients
- Manage paid search campaigns across Google and Bing advertising platforms
- Manage paid social campaigns across Facebook, Twitter, and LinkedIn
- Manage retargeting, display, and video advertising campaigns
- Allocate strategy and budgets, communicate with clients, and conduct hands-on research and implementation
- Manage digital advertising and auction-based placements including YouTube, Google Adwords, and Microsoft AdCenter
- Produce performance reports with insights and optimization recommendations
- Expand keyword lists, ad copy, and landing pages
- Track budget spending and ROI
- Explore and recommend innovative digital advertising solutions and tests
- Identify opportunities to expand digital advertising business for current clients
- Implement best-practice guidelines and company processes
- Set up and continuously optimize PPC/digital advertising campaigns for multiple clients
- Analyze campaign data and provide monthly reporting, recommendations, and strategy
- Speak directly with clients
Requirements
What you’ll need- Understanding the inner workings of websites, analytics, digital advertising, and SEO
- Proficiency in Google Sheets and Excel
- Be extremely accountable and resourceful
- Possess presentation skills
- Excellent verbal communication
- Willingness to learn
- Applicants must be authorized to work in the United States
- Employment visa sponsorship is unavailable
Benefits
Comp & perks- Medical, Dental & Vision Healthcare Plans
- New Hire Stipend for Home Office Set-Up
- Generous PTO
- Paid Holidays
- Floating Holiday
- Volunteer Day
- Recharge Day