Director, Organic Acquisition

Cars Commerce

. Lead Cars.com’s organic acquisition strategy across technical SEO, content SEO, LLM optimization, and innovation .

Posted 11/6/2026full-timeRemote • United StatesLead💰 $154,200 - $192,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in SEO strategy, including technical and content SEO, with a strong focus on driving organic growth through innovation and cross-functional collaboration. Proven ability to lead teams and manage SEO analytics, reporting, and vendor decisions effectively.

Highest-signal resume keywords

SEO StrategyTechnical SEOContent SEOGoogle Search ConsolePeople Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO AnalyticsLLM OptimizationContent Testing FrameworksOrganic Growth StrategyCompetitor Auditing

Soft Skills

Exceptional Communication SkillsThought LeadershipCross-Functional CollaborationInnovation AdvocacyContinuous Improvement

Tools & Technologies

GA4SEMrushAhrefsScreaming FrogLumar

Industry Keywords

B2BMedia CompanyConsumer Search BehaviorOrganic PerformanceSite Health

About the role

Key responsibilities & impact

Lead Cars.com’s organic acquisition strategy across technical SEO, content SEO, LLM optimization, and innovation
Drive scalable growth in website traffic and leads
Partner with Product, Engineering, UX, Editorial, Analytics, Paid Media, and other cross-functional teams
Refine and execute the SEO roadmap with Product, Engineering, and UX teams
Audit competitors, site health, and organic performance using best-in-class tools
Identify content opportunities aligned with consumer search intent and business goals
Build frameworks for content testing, including modular SEO content, FAQ schemas, and AI-assisted copywriting
Champion thought leadership on AI, LLM search, and consumer search behavior
Own SEO analytics, vendor and tooling decisions, and reporting on rankings, traffic, CTR, conversions, and related metrics
Lead and manage a high-performing team with two direct reports
Advise the B2B and investor relations sites
Partner with the dealer SEO Services team on best practices and industry thought leadership
Advocate for SEO across the organization and educate stakeholders
Foster innovation, accountability, and continuous improvement
Report to the Sr. Director of Brand and Content

Requirements

What you’ll need

10+ years of experience total with a majority in SEO or related field
5+ years of people management experience
Deep expertise in SEO strategy, technical and content SEO
Deep technical understanding of how LLMs parse content
Preferred experience at a site with 2M+ monthly organic visits
Experience in a media company a plus
Proven track record of driving organic growth through innovation, experimentation, and cross-functional influence
Highly proficient in Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Lumar, and related platforms
Exceptional written and verbal communication skills
Experience with external thought leadership speaking or writing a plus
Applicants must be authorized to work in the United States
Employment visas are not sponsored

Benefits

Comp & perks

Medical, dental & vision from day one — no waiting period
401(k) with company match, immediate vesting
Employee Stock Purchase Plan — buy Cars.com stock at a discount
Unlimited Flex Time Off
11 paid holidays
1 volunteer day
Paid parental and caregiver leave
$350 one-time home office stipend
$70/month for virtual-first work
Tuition reimbursement up to $5,250/year