Marketing Specialist

Carters Inc.

. Develop and implement comprehensive marketing strategies to meet or exceed portfolio sales targets and increase brand visibility .

Posted 11/3/2026full-timeOrlando • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing marketing strategies, optimizing digital content for SEO, and executing multi-channel campaigns. Proficient in using design tools like Canva and Adobe Creative Suite to create engaging visual content while analyzing performance metrics to drive brand visibility.

Highest-signal resume keywords

Digital Marketing ExperienceCampaign Strategy DevelopmentSEO OptimizationEmail Marketing ExecutionContent Creation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyAudience SegmentationCampaign ExecutionMarket Research TechniquesPerformance Analysis

Soft Skills

Organizational SkillsCustomer-Oriented ApproachCollaborationTime Management

Tools & Technologies

CanvaAdobe Creative SuiteEmail Marketing PlatformsWeb Analytics Tools

Certifications & Qualifications

Bachelor’s Degree in Marketing or CommunicationsValid Driver License

Industry Keywords

Health & Wellness IndustrySubscription-Based ProductsBrand AwarenessDigital Trends

About the role

Key responsibilities & impact

Develop and implement comprehensive marketing strategies to meet or exceed portfolio sales targets and increase brand visibility
Organize campaigns into a cohesive calendar for tracking and execution
Create engaging visual content across social platforms, email newsletters, and websites
Use Canva and Adobe Creative Suite to design graphics and multimedia content
Assist with email marketing campaigns, including content creation and list segmentation
Monitor email campaign performance and provide optimization insights
Collaborate with the design team to create user-friendly web content aligned with brand guidelines
Implement SEO strategies to improve website visibility and optimize content for search engines
Monitor and analyze website traffic, campaign performance, and email metrics
Generate reports and debriefs with key metrics and actionable insights
Organize, plan, and attend events to promote brand awareness and drive foot traffic
Capture photos and videos for digital marketing purposes
Serve as the primary marketing point of contact for assigned business lines
Build relationships and collaborate with stakeholders across the organization
Compose print marketing materials such as event flyers and press releases
Report accidents, incidents, suspicious or inappropriate behaviors, and policy violations
Adhere to child abuse risk management responsibilities
Perform other duties assigned by management

Requirements

What you’ll need

Bachelor’s degree or equivalent work-related experience in Marketing or Communications required
Minimum of three years of experience in a related digital marketing role
Ability to develop campaign strategies and segment and target audiences for engagement and conversion
Hands-on experience with campaign execution
Expert grasp of audience segmentation and integrated nurture and outbound campaigns
Ability to work on multiple projects at once and adhere to deadlines
Well-organized with a customer-oriented approach
Good knowledge of market research techniques and digital trends
Must be willing to work a flexible schedule, including weekends and holidays as needed
Must be willing to work an on-call schedule rotation
Must be willing to travel within Central Florida
Must have a valid driver license
Must reside within a reasonable commuting distance of the Association’s main office and work on-site as required
Successful background screening, including criminal and employment verification
Some positions may additionally require a successful credit check screening
Nice to have: Experience marketing subscription-based products and services
Nice to have: Experience in the Health & Wellness Industry

Benefits

Comp & perks

Flexible schedule, including weekends and holidays as needed
On-call schedule rotation
Reasonable accommodation for qualified disabled applicants and employees
Equal employment opportunity workplace