Carters Inc.

Marketing

• Develop and implement comprehensive marketing strategies to meet or exceed portfolio sales targets and increase brand visibility
• Organize campaigns into a cohesive calendar for tracking and execution
• Create engaging visual content across social platforms, email newsletters, and websites
• Use Canva and Adobe Creative Suite to design graphics and multimedia content
• Assist with email marketing campaigns, including content creation and list segmentation
• Monitor email campaign performance and provide optimization insights
• Collaborate with the design team to create user-friendly web content aligned with brand guidelines
• Implement SEO strategies to improve website visibility and optimize content for search engines
• Monitor and analyze website traffic, campaign performance, and email metrics
• Generate reports and debriefs with key metrics and actionable insights
• Organize, plan, and attend events to promote brand awareness and drive foot traffic
• Capture photos and videos for digital marketing purposes
• Serve as the primary marketing point of contact for assigned business lines
• Build relationships and collaborate with stakeholders across the organization
• Compose print marketing materials such as event flyers and press releases
• Report accidents, incidents, suspicious or inappropriate behaviors, and policy violations
• Adhere to child abuse risk management responsibilities
• Perform other duties assigned by management

Explore Marketing Specialist at Carters Inc.. Review requirements and application details.

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Marketing Specialist