Growth Analyst – Paid Media

Casa dos Ventos Energias Renováveis

. Plan media strategy based on different objectives and stages of the customer journey, including channels such as LinkedIn Ads, Google Ads, Meta Ads, and other channels relevant to the business .

Posted 11/7/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and managing digital media campaigns across various channels, with a strong focus on performance metrics and budget management. Proficient in analyzing media results and optimizing strategies to align with business objectives in a B2B environment.

Highest-signal resume keywords

Digital Media Campaign ManagementGoogle Ads ProficiencyMeta Ads ProficiencyLinkedIn Ads ProficiencyMedia Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy PlanningCampaign Performance AnalysisKPI MonitoringData InterpretationOptimization Recommendations

Soft Skills

Strong Analytical SkillsCollaboration with Creative Teams

Tools & Technologies

Google Analytics 4Looker StudioPower BITableau

Industry Keywords

B2B MediaCustomer JourneyPerformance MetricsCampaign Objectives

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Plan media strategy based on different objectives and stages of the customer journey, including channels such as LinkedIn Ads, Google Ads, Meta Ads, and other channels relevant to the business
Manage the media budget, monitoring its allocation across campaigns, channels, and objectives
Continuously monitor campaign performance and identify opportunities to optimize investment, targeting, formats, and channels
Analyze media results and KPIs, connecting campaign data to communication, demand generation, and business objectives
Negotiate with and develop opportunities involving media outlets, platforms, and partners
Work closely with content and creative teams to define formats, messaging, and assets appropriate for each channel and objective
Support the development of media tests and learnings, contributing to the continuous improvement of the strategy
Participate in planning and results discussions, bringing a media and performance perspective to departmental decisions

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
Experience planning and managing digital media campaigns across both awareness and performance objectives
Experience with media in a B2B environment
Proficiency in Google Ads, Meta Ads, and LinkedIn Ads
Experience managing and monitoring media budgets
Knowledge of media and performance metrics and KPIs, such as reach, frequency, CTR, CPC, CPA, CAC, and other indicators related to campaign objectives
Knowledge of Google Analytics 4 (GA4)
Familiarity with data visualization and analysis tools such as Looker Studio, Power BI, or Tableau
Strong analytical skills, with the ability to interpret results, develop hypotheses, and recommend optimizations
Customer journey perspective and understanding of the role of media at different stages of the B2B funnel

Benefits

Comp & perks

Competitive benefits package
Learning and development opportunities