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Senior Digital Marketing Manager
casavi GmbH. Develop the digital marketing strategy for the DACH region and take ownership of digital lead generation .
About the role
Key responsibilities & impact- Develop the digital marketing strategy for the DACH region and take ownership of digital lead generation
- Manage Paid Search, Paid Social, SEO, and GEO, with a focus on lead quality, pipeline contribution, and cost-effectiveness
- Prioritize budgets and initiatives based on business impact
- Analyze the entire funnel and customer journey
- Develop hypotheses and derive priorities, tests, and optimizations
- Continuously develop the website and digital touchpoints
- Optimize information pathways, landing pages, conversion paths, and forms
- Build a structured CRO and experimentation roadmap
- Document learnings and translate them into scalable improvements
- Optimize lead nurturing and follow-up processes in collaboration with Marketing Operations and Sales
- Leverage AI and automation for research, analysis, monitoring, and workflows
- Develop repeatable processes from successful approaches
- Develop and deliver scalable digital marketing processes, standards, and playbooks for international marketing teams
- Connect digital channels with content, webinars, and events
- Collaborate with local marketing teams in Italy, Spain, and other markets
Requirements
What you’ll need- Several years of in-depth experience in digital marketing
- Proven ability to independently manage and further develop digital growth initiatives
- Understanding of how performance marketing, SEO, GEO, websites, conversion optimization, and marketing automation work together
- Analytical and entrepreneurial mindset
- Strategic vision combined with strong execution skills
- Experience working with target audiences, products, and sales processes
- Experience managing external partners
- Ability to build knowledge, processes, or standards for other teams
- Interest in AI, automation, and emerging digital technologies
- Fluent in German and English
- Application documents accepted in German or English
Benefits
Comp & perks- Flexible and hybrid working arrangements
- 60 days of workation per year within the EU
- 2 days of Social Leave
- Regular company events
- Childcare allowance
- Company pension scheme
- Corporate benefits
- Discounted membership with EGYM Wellpass
- Sports programs
- Diverse professional development opportunities
- Work in an ambitious and friendly team using agile methods