casavi GmbH

Digital Marketing

• Develop the digital marketing strategy for the DACH region and take ownership of digital lead generation
• Manage Paid Search, Paid Social, SEO, and GEO, with a focus on lead quality, pipeline contribution, and cost-effectiveness
• Prioritize budgets and initiatives based on business impact
• Analyze the entire funnel and customer journey
• Develop hypotheses and derive priorities, tests, and optimizations
• Continuously develop the website and digital touchpoints
• Optimize information pathways, landing pages, conversion paths, and forms
• Build a structured CRO and experimentation roadmap
• Document learnings and translate them into scalable improvements
• Optimize lead nurturing and follow-up processes in collaboration with Marketing Operations and Sales
• Leverage AI and automation for research, analysis, monitoring, and workflows
• Develop repeatable processes from successful approaches
• Develop and deliver scalable digital marketing processes, standards, and playbooks for international marketing teams
• Connect digital channels with content, webinars, and events
• Collaborate with local marketing teams in Italy, Spain, and other markets

Senior Digital Marketing Manager