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Caseware

Manager, Marketing Operations – Campaigns, Emails

Caseware

. Manage Caseware’s global marketing automation solution and technology stack .

Posted 11/2/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$112,000 - CA$128,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing marketing automation solutions and campaign performance, with a strong focus on data integration, reporting, and cross-functional collaboration. Proven ability to optimize workflows and enhance marketing operations using AI and automation tools.

Highest-signal resume keywords
Marketing Operations ManagementSalesforce Marketing Cloud AdministrationCampaign Performance ReportingProject Management Tools ProficiencyData Integration and Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing AutomationPerformance ReportingLead Flow ManagementJourney MappingCampaign Calendar ManagementData AnalysisEmail Campaign ExecutionWorkflow OptimizationKPI MeasurementSegmentation Strategies
Soft Skills
Organizational SkillsCommunication SkillsDetail-Oriented MindsetExecution-Focused ApproachCross-Functional Coordination
Tools & Technologies
Salesforce Marketing CloudMonday.comAI ToolsAutomation Tools
Industry Keywords
Global MarketingLead ManagementIntegrated Marketing CampaignsDatabase ManagementMarketing Revenue KPIs

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Manage Caseware’s global marketing automation solution and technology stack
  • Maintain database health and manage lead import processes and workflows
  • Work with operations teams to manage system workflows, address errors, and introduce efficiency-improving processes
  • Execute global email nurture programs and emails supporting campaigns and product communications
  • Process and accelerate leads
  • Support campaign setup and tracking
  • Create reports and dashboards measuring database, campaign, email, funnel, and marketing revenue KPIs
  • Provide campaign templates and dashboards for regional teams and global marketing stakeholders
  • Document processes, updates, best practices, and training materials
  • Leverage workflows and segmentation for targeted and personalized campaigns
  • Use AI and automation tools to improve marketing operations and campaign performance
  • Own and manage the end-to-end campaign calendar, milestones, deliverables, dependencies, and status reporting
  • Drive weekly planning and execution cadence
  • Coordinate cross-functional teams, identify risks and bottlenecks, and keep campaigns on track

Requirements

What you’ll need
  • Bachelor’s degree in business, marketing, or data science
  • 5+ years of experience in Marketing Operations, automation, performance reporting, or a related field
  • 5+ years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows
  • Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs
  • Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution
  • Ability to integrate and analyze data across multiple sources
  • Hands-on experience with project management tools, preferably Monday.com, to manage workflows, dependencies, and reporting
  • Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast-paced environment
  • Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset
  • Demonstrated experience using AI and automation tools to optimize marketing operations and campaign performance

Benefits

Comp & perks
  • Discretionary bonus and/or commission
  • Flexible work options
  • Remote opportunities
  • Generous time-off policies
  • Health insurance
  • Retirement plans
  • Recognition programs
  • Performance bonuses
  • Opportunities for career growth
  • International projects
  • Collaboration with a diverse, global team
  • Accommodation support during the application or interview process