Commercial Segment Lead, B2B SaaS – Growth, P&L

Caspar Health

. Define the overarching segment strategy .

Posted 10/3/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing Management and Business Development within a B2B SaaS environment, with a strong focus on P&L responsibility, strategic positioning, and stakeholder management.

Highest-signal resume keywords

Product Marketing ManagementP&L ResponsibilityB2B Sales CyclesStakeholder ManagementCross-Functional Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisKPI-Based Business CasesFeature Story CreationSales Enablement MaterialsRevenue OwnershipBudget ManagementChurn AnalysisNet RetentionValue Proposition DevelopmentCommercial Decision Making

Soft Skills

ProactiveDependableConfident LeadershipInterdisciplinary CollaborationResource Coordination

Industry Keywords

B2B SaaSHealthcare ExperienceCompetitive AnalysisCustomer Needs TranslationStrategic Positioning

About the role

Key responsibilities & impact

Define the overarching segment strategy
Assume full P&L responsibility for ARR and churn
Drive strategic positioning, messaging, pricing, and packaging
Conduct ongoing market, customer, and competitive analyses
Translate B2B customer needs into business cases
Make KPI-based business cases for requirements to the product organization
Provide strategic context for product developments
Create clear feature stories and sales enablement materials
Collaborate with Sales, Marketing, and CSM to create sales-relevant assets
Increase win rate
Provide functional leadership to interdisciplinary teams and coordinate resources through stakeholder management

Requirements

What you’ll need

Several years of experience in Product Marketing Management (PMM), Business Development, or as a Commercial Product Manager in a B2B SaaS environment
Healthcare experience is a plus, but not required
Demonstrated revenue and budget ownership, as well as a successful track record of P&L responsibility
Experience with B2B sales cycles
Ability to translate complex software features into clear value propositions
Strong command of ARR, churn, and net retention
Ability to make well-founded commercial decisions with incomplete data
Expertise in cross-functional management and lateral leadership
Confident stakeholder management in situations involving conflicting interests
Highly proactive and dependable

Benefits

Comp & perks

Remote-first with flexible working hours — optional office in central Berlin or up to 90 days per year working outside Germany
Monthly home office allowance
Meal subsidy
30 days of annual leave
Budget for professional development, conferences, and coaching
High degree of ownership and decision-making freedom
Access to all Caspar benefits supporting mental and physical health
Snacks, group sports sessions, and drinks
A healthy dose of humor