Creative Strategist

Catch Creation

. Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research .

Posted 9/15/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing compelling ad angles and value propositions while analyzing creative performance to drive conversion in e-commerce and direct-to-consumer marketing. Proficient in collaborating with cross-functional teams to align creatives with strategic marketing goals.

Highest-signal resume keywords

Creative Strategy DevelopmentDirect Response MarketingPaid Social AdvertisingAnalytical ThinkingWritten Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad Angle DevelopmentCreative FrameworksCreative Performance AnalysisCreative Brief WritingCreative Testing PlansData-Driven Decision MakingConversion Rate OptimizationCustomer Pain Point AnalysisVisual Structure DirectionLanding Page Alignment

Soft Skills

CollaborationCreativityProblem Solving

Tools & Technologies

MetaTikTokYouTube

Industry Keywords

E-CommerceDTCUser-Generated ContentCreative FatigueCost Per AcquisitionReturn on Ad Spend

About the role

Key responsibilities & impact

Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research
Translate product features into clear, compelling value propositions
Build and maintain creative frameworks (problem → solution → proof → CTA)
Analyze creative performance and identify winning patterns
Diagnose why ads succeed or fail
Monitor creative fatigue and recommend iterations or refreshes
Write actionable creative briefs for designers, editors, and creators
Direct visual structure, messaging flow, hooks, CTAs, and platform placement
Ensure brand alignment while prioritizing conversion
Design structured creative testing plans
Control variables to isolate learnings
Document insights and turn them into repeatable systems
Collaborate with media buyers, UGC managers, designers, and editors
Align creatives with landing pages, offers, and funnel strategy
Support scaling decisions with creative insights
Measure success through winning creative speed, CPA and ROAS improvements, winning creative spend allocation, reduced creative fatigue, and repeatable learnings

Requirements

What you’ll need

Proven experience as a Creative Strategist, Performance Marketer, or similar role in e-commerce / DTC
Strong understanding of direct response marketing
Experience working with paid social platforms (Meta, TikTok, YouTube preferred)
Ability to think analytically and creatively
Comfortable making decisions based on data, not opinions
Excellent written communication (briefs matter here)

Benefits

Comp & perks

Fully remote environment
Remote-first culture
Work directly with growth and decision-makers
Fast-moving environment with room to test, learn, and scale
No micromanagement